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We asked two millennials what they think of their older colleagues
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1 day ago

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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Podcasts: A sound investment for advertisers?
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4 days ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

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How older marketers stay relevant
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4 days ago

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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Can Starbucks stay on the boil in Asia?
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Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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Bike-sharing brands need better differentiation
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Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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The old refrain: stereotypes about ageing employees
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Sep 18, 2017

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

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Watching Mojito Girl (and more) with industry experts
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Sep 13, 2017

Watching Mojito Girl (and more) with industry experts

Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Sep 11, 2017

"When people get older, we tend to push them out"

The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.

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The death of the demographic
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Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

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The world’s oldest app developer thinks advertisers need to wake up
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Sep 11, 2017

The world’s oldest app developer thinks advertisers need to wake up

Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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Two camps clash over the true value of ads
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Sep 5, 2017

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

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Exclusive interview: Yannick Bolloré
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Aug 30, 2017

Exclusive interview: Yannick Bolloré

THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.

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Beyond Asia's megacities: The power of middleweight regions
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Aug 24, 2017

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Innovative uses of smart tech building branding revolutions
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Aug 23, 2017

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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Inflight magazines: Paper planes soar higher
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Aug 22, 2017

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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Private View: So much purpose, but to what purpose?
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Aug 21, 2017

Private View: So much purpose, but to what purpose?

Two creatives, five campaigns, 10 unvarnished opinions on ads from Malaysia, India, China, New Zealand and Philippines.

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Keeping influencers in line
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Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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Bravery in advertising is a relative concept
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Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

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