Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.
Amid reports that China is ready to block non-approved VPN (virtual private network) services, how will the industry be impacted?
Watch creatives react to ads on camera, in the latest episode of our Private View series.
They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them
With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.
Following two years of declining ad spending, marketers and agencies see cause for optimism.
Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.
BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.
Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.
Hi Siri? Tell me about OK Google.
The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.
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