Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff
Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
Are older workers really as technologically inept and resistant to change as they're made out to be?
Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.
The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.
THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
Two creatives, five campaigns, 10 unvarnished opinions on ads from Malaysia, India, China, New Zealand and Philippines.
Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.
One of James Thompson's ads was praised for its boldness, but here's the true story.
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