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Mandate for Change on gender bias sparking wider action on diversity
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4 days ago

Mandate for Change on gender bias sparking wider action on diversity

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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What if China closes the VPN window in its 'great firewall'?
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Feb 7, 2018

What if China closes the VPN window in its 'great firewall'?

Amid reports that China is ready to block non-approved VPN (virtual private network) services, how will the industry be impacted?

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Private View: Skoda, NZ Police, and Singtel put on a show
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Feb 2, 2018

Private View: Skoda, NZ Police, and Singtel put on a show

Watch creatives react to ads on camera, in the latest episode of our Private View series.

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Kidfluencers: The rise of pint-sized digital trendsetters
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Jan 31, 2018

Kidfluencers: The rise of pint-sized digital trendsetters

They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them

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CNY 'great migration' equals opportunity for mobile-savvy marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Marketing in Indonesia: Cautious, with a chance of boycotts
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Jan 29, 2018

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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The real meaning of a ‘new Dentsu’
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Jan 23, 2018

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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Overwork in adland: More than 50% say health affected
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Jan 22, 2018

Overwork in adland: More than 50% say health affected

Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.

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Upcoming Thai election may get adspend back on track
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Jan 19, 2018

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Where CMOs will spend in 2018
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Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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Ikea's ecommerce challenge
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Jan 10, 2018

Ikea's ecommerce challenge

BRAND HEALTH CHECK: Ikea may still sell the bulk of its flat-pack furniture through its stores, but changing times calls for it to be serious in ecommerce.

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When trust is snapped
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Jan 8, 2018

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

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Pop-up power: Short-term shops stoke FOMO
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Jan 4, 2018

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

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Are work perks working?
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Dec 21, 2017

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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Private View: Reactions to Uber, Samsung, Nissin ads
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Dec 20, 2017

Private View: Reactions to Uber, Samsung, Nissin ads

Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads

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Publicis One tries to give staff an incentive to work less
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Dec 15, 2017

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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ADK sees mindset change as the first step to better working conditions
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Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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