Opinion

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The new awkwardness of globalisation
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Nov 14, 2017

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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Mobile advertising in Japan: cracking the format formula
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Oct 31, 2017

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

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India’s third wave is here. Will marketers catch it?
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Oct 26, 2017

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

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Hong Kong's creative industry suppresses itself
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Oct 24, 2017

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

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Leo's Oscar and why I hope the industry sticks with awards
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Oct 6, 2017

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Chinese startups falling into trap of 'safe' branding
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Oct 4, 2017

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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How older marketers stay relevant
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Sep 22, 2017

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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Two camps clash over the true value of ads
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Sep 5, 2017

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

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Bravery in advertising is a relative concept
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Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

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O2O in China: West, take note
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Jul 27, 2017

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

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Mobile games are go
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Jul 26, 2017

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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Are you truly ready for today's young talent?
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Jul 26, 2017

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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I regret nothing (well, maybe the dog with the erection)
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Jun 22, 2017

I regret nothing (well, maybe the dog with the erection)

Cannes week puts James Thompson in a reflective mood.

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No risk, no reward
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May 29, 2017

No risk, no reward

Pepsi’s latest horrible offering demonstrates just how easily a communications gamble can fall flat, but one of the lessons brands should learn is that it is always worth giving the dice another roll.

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What I hope to see at Cannes Lions: Tara McKenty
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May 26, 2017

What I hope to see at Cannes Lions: Tara McKenty

The creative director at Google APAC, who is serving on the Innovation Lions jury, wants to see work everyone can agree is progress.

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What I hope to see at Cannes Lions: Amit Akali
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May 26, 2017

What I hope to see at Cannes Lions: Amit Akali

The CCO of Medulla Communications, who is serving on this year's Pharma Lions jury, wants to see work that breaks through the category's restrictions.

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What I hope to see at Cannes Lions: Simone Tam
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May 25, 2017

What I hope to see at Cannes Lions: Simone Tam

The CEO of Mcgarrybowen China, who is serving on the Creative Effectiveness jury, wants fresh, outstanding ideas that are living examples for the rest of the industry.

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What I hope to see at Cannes Lions: Steven Kalifowitz
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May 24, 2017

What I hope to see at Cannes Lions: Steven Kalifowitz

The director of brand strategy at Twitter, who is serving on this year's Entertainment Lions jury, wants to see work that doesn't steal your attention, but offers enduring value in return for it.

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What I hope to see at Cannes Lions: Ted Lim
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May 23, 2017

What I hope to see at Cannes Lions: Ted Lim

The CCO of Dentsu Asia-Pacific, who is serving as president of this year's Direct Lions jury, wants to see intuition, courage and untraditional ideas.

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