With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.
Following two years of declining ad spending, marketers and agencies see cause for optimism.
Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.
Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.
SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.
After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.
Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter
Infographics drawn from a variety of sources give an overview of China’s digital landscape, including receptivity toward mobile and video ads, triggers for online purchases, details on video consumption and more.
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.
With online video eating up an increasing portion of ad budgets, the race is on to develop better metrics of audience impact.
Gaming is no longer just about gaming. Increasingly it’s about viewership—and advertising needs to catch up.
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