Intelligence

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CNY 'great migration' equals opportunity for mobile-savvy marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Upcoming Thai election may get adspend back on track
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Jan 19, 2018

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Where CMOs will spend in 2018
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Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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The app-eal of in-app advertising in Asia
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Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Beyond Asia's megacities: The power of middleweight regions
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Aug 24, 2017

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
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Jul 20, 2017

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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'Athbeauty': When fitness meets beauty
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Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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Self-assured women make waves in Asia
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Jan 24, 2017

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Marketing to Japan's insecure generation
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Nov 28, 2016

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

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CMOs descend from their ‘Ivory Tower’
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Sep 28, 2016

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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China’s thirst for functional beverages
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May 18, 2016

China’s thirst for functional beverages

SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.

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Asean powering beauty gadgets growth
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Apr 19, 2016

Asean powering beauty gadgets growth

SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.

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Can young Asia’s hunger for experience feed fine dining?
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Mar 21, 2016

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

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The Open Generation goes to the mall
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Mar 16, 2016

The Open Generation goes to the mall

Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter

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Digital China: Snapshots of life lived online
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Feb 17, 2016

Digital China: Snapshots of life lived online

Infographics drawn from a variety of sources give an overview of China’s digital landscape, including receptivity toward mobile and video ads, triggers for online purchases, details on video consumption and more.

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Online video: Heat is on for audiences in China
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Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

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US$213 billion prize: Brands compete for Asia's new markets
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Dec 1, 2015

US$213 billion prize: Brands compete for Asia's new markets

Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.

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Time is money: Getting the measure of video
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Oct 21, 2015

Time is money: Getting the measure of video

With online video eating up an increasing portion of ad budgets, the race is on to develop better metrics of audience impact.

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Brands: Get your head in the mobile-gaming game
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Oct 7, 2015

Brands: Get your head in the mobile-gaming game

Gaming is no longer just about gaming. Increasingly it’s about viewership—and advertising needs to catch up.

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