It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?
As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.
Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.
As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.
The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.
A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.
As more consumers crave direct interaction with brands, events management plays a crucial role in communication.
The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.
Is Singapore ahead of the curve or stuck behind roadblocks when it comes to creative out-of-home advertising executions?
As top brands opt for bespoke agency teams, has this trend devalued the worth of major creative brands?
MEDIA DEBATE: Several major creative or digital accounts have been won by media agencies lately. Is this going to be a trend in 2016? Have creative agencies been lagging behind in investments?
BRAND HEALTH CHECK: Walmart is set for a makeover in Japan, where it operates as Seiyu. Will remodelled stores be enough to draw people in?
Management consultants are increasingly competing with creative agencies and have started acquiring boutique design firms.
Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.
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