Insight

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Mandate for Change check-in: What agencies are doing on gender equality
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Nov 2, 2017

Mandate for Change check-in: What agencies are doing on gender equality

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

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The death of a king: Thailand marks a year in mourning
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Oct 11, 2017

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.

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Inflight magazines: Paper planes soar higher
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Aug 22, 2017

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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When startups and agencies don't mix
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Jul 19, 2017

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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New balls and rules for Asia, please
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May 30, 2017

New balls and rules for Asia, please

Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.

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Nation branding: A complex, high-stakes game
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Apr 21, 2017

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Rise of the all-powerful data science undergrads
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Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

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Raising the stakes in fighting fakes
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Feb 14, 2017

Raising the stakes in fighting fakes

As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.

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How to avoid being
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Nov 21, 2016

How to avoid being "the next Toyota"

As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.

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Consumer concerns drive ethical sourcing
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Oct 21, 2016

Consumer concerns drive ethical sourcing

The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.

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Live-streaming invades China
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Sep 26, 2016

Live-streaming invades China

A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels present a challenge for brands trying to get in on the action.

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Deep Dive: Experiential is future of storytelling
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Sep 6, 2016

Deep Dive: Experiential is future of storytelling

As more consumers crave direct interaction with brands, events management plays a crucial role in communication.

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Procurement’s role: aligned or sidelined?
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Aug 10, 2016

Procurement’s role: aligned or sidelined?

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

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OOH: The fight to stand out on the red dot
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Jun 29, 2016

OOH: The fight to stand out on the red dot

Is Singapore ahead of the curve or stuck behind roadblocks when it comes to creative out-of-home advertising executions?

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Focus shifts away from the big agency brand
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Jun 14, 2016

Focus shifts away from the big agency brand

As top brands opt for bespoke agency teams, has this trend devalued the worth of major creative brands?

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Creative houses lose to media agencies
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May 24, 2016

Creative houses lose to media agencies

MEDIA DEBATE: Several major creative or digital accounts have been won by media agencies lately. Is this going to be a trend in 2016? Have creative agencies been lagging behind in investments?

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Walmart aims for Japan turnaround
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May 23, 2016

Walmart aims for Japan turnaround

BRAND HEALTH CHECK: Walmart is set for a makeover in Japan, where it operates as Seiyu. Will remodelled stores be enough to draw people in?

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Why big consultancies buy design agencies
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May 12, 2016

Why big consultancies buy design agencies

Management consultants are increasingly competing with creative agencies and have started acquiring boutique design firms.

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Budget planning: Finding the value of a ‘zero-based’ approach
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Apr 13, 2016

Budget planning: Finding the value of a ‘zero-based’ approach

Zero-based budgeting can enable a strategic focus on core marketing goals and lead to effective investment, Shufen Goh of R3 explains.

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