Innovation

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Imitation game: ID fraud in mobile advertising
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Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

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Teaching clueless chatbots the art of conversation
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Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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Innovative uses of smart tech building branding revolutions
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Aug 23, 2017

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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Cyber seeing will soon be AI believing
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Jul 21, 2017

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Holograms make virtual mark on the world stage
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May 25, 2017

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
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Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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Nintendo gambles on Switch to flip its fortunes
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Mar 14, 2017

Nintendo gambles on Switch to flip its fortunes

Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?

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The race to build AI tools
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Jan 16, 2017

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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AI is sneaking into marketing in small, invisible, ways
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Jan 6, 2017

AI is sneaking into marketing in small, invisible, ways

All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.

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Grasping the creative in programmatic
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Nov 23, 2016

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

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The fast machine-learners in China
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Nov 18, 2016

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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Invest wisely: Ways to win at startup roulette
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Nov 17, 2016

Invest wisely: Ways to win at startup roulette

CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?

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Breaking the internet, Chinese style
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Nov 16, 2016

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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The ‘new order’ of virtual reality
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Nov 15, 2016

The ‘new order’ of virtual reality

CHINA INNOVATION 2016: Peddling products in thin air may be the future reality of marketing in China.

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Chinese consumers power an innovation engine
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Nov 14, 2016

Chinese consumers power an innovation engine

CHINA INNOVATION 2016: China’s innovations in business models translate to imaginative marketing, enabled by novelty-craving consumers who are keen to experiment.

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Playing it safe is risky
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Nov 14, 2016

Playing it safe is risky

CHINA INNOVATION 2016: The game has changed in China, and it’s no longer enough for agencies to simply stick to their brief: clients now expect innovative solutions that address their business issues, not just their marketing ones.

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AI, VR, algorithmic filtering: Embrace the coming wave or else
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Oct 19, 2016

AI, VR, algorithmic filtering: Embrace the coming wave or else

Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.

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War room empowers social buzz
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Sep 21, 2016

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

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