Influence

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Japanese advertisers start to take transparency into their own hands
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Nov 10, 2017

Japanese advertisers start to take transparency into their own hands

Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.

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Podcasts: A sound investment for advertisers?
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Sep 22, 2017

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

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Keeping influencers in line
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Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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Inside the Marriott-Starwood merger's loyalty challenge
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Jul 24, 2017

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

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New ball game: Can consultancies simply buy creativity?
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Jun 27, 2017

New ball game: Can consultancies simply buy creativity?

Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?

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Activism and ads: a messy marriage
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May 29, 2017

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

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Tokyo 2020: Partners face uphill climb to recoup value
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Apr 11, 2017

Tokyo 2020: Partners face uphill climb to recoup value

Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.

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Us vs them: Asian brand nationalism
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Feb 13, 2017

Us vs them: Asian brand nationalism

Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.

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Influence: In Korea, not a Lotte alternatives
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Feb 2, 2017

Influence: In Korea, not a Lotte alternatives

With Korea recently rocked by its latest chaebol corruption scandal, we investigate how local consumers express their outrage in the marketplace—or whether they do at all.

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Influence: Ditching the megaphone
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Dec 6, 2016

Influence: Ditching the megaphone

Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.

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Foreign sports eye fertile Asian grounds
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Oct 14, 2016

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

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What taboos do APAC marketers still need to avoid?
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Sep 19, 2016

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

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Woes deepen for Lancôme in Hong Kong
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Aug 29, 2016

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

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Hypebeast: How to convert readers into shoppers
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Jul 14, 2016

Hypebeast: How to convert readers into shoppers

BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.

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The rising stock of public affairs amid APAC's diverse political lanscape
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Jun 30, 2016

The rising stock of public affairs amid APAC's diverse political lanscape

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand, both agency and client-side, as the region continues be a goldmine for brands.

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Patriotism branding: Will it resonate?
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Jun 22, 2016

Patriotism branding: Will it resonate?

James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.

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MARKETERS FORUM: Branded content is good, but not a silver bullet
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May 19, 2016

MARKETERS FORUM: Branded content is good, but not a silver bullet

Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?

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Ethical crackdown: Regulating Singapore’s influencer scene
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May 11, 2016

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

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Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador
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Mar 23, 2016

Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador

With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.

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Micro segments: Connecting via niche online platforms
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Mar 15, 2016

Micro segments: Connecting via niche online platforms

Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.

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