Front and Centre

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Time to decide which AI to talk to
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Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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What if China closes the VPN window in its 'great firewall'?
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Feb 7, 2018

What if China closes the VPN window in its 'great firewall'?

Amid reports that China is ready to block non-approved VPN (virtual private network) services, how will the industry be impacted?

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Overwork in adland: More than 50% say health affected
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Jan 22, 2018

Overwork in adland: More than 50% say health affected

Overstressed, underappreciated, uncompensated and always-on: Breaking down our exclusive survey.

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Are work perks working?
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Dec 21, 2017

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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Publicis One tries to give staff an incentive to work less
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Dec 15, 2017

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

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ADK sees mindset change as the first step to better working conditions
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Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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How Dentsu is cleaning up its working environment
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Nov 27, 2017

How Dentsu is cleaning up its working environment

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.

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Even robot-makers don’t market on autopilot
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Nov 24, 2017

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

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A coming of age for KOLs
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Nov 23, 2017

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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The role for face-recognition in customer experience
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Nov 20, 2017

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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China’s next export boom: Innovative brands
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Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

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Then and now: My first job in advertising
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Nov 7, 2017

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

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India's massive millennial wave
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Nov 6, 2017

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
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Oct 23, 2017

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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Millennials and brands: It's complicated
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Oct 18, 2017

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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How bad is ageism in adland?
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Oct 4, 2017

How bad is ageism in adland?

We asked three experts: Is the digital age bringing age-based prejudice?

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Why the days of consumer segmentation by age are numbered
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Sep 28, 2017

Why the days of consumer segmentation by age are numbered

Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.

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We asked two millennials what they think of their older colleagues
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Sep 25, 2017

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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The old refrain: stereotypes about ageing employees
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Sep 18, 2017

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

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