Front and Centre

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A coming of age for KOLs
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6 hours ago

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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The role for face-recognition in customer experience
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3 days ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

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Food retailing’s chain reactions: Trust via blockchain
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Nov 15, 2017

Food retailing’s chain reactions: Trust via blockchain

As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.

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China’s next export boom: Innovative brands
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Nov 13, 2017

China’s next export boom: Innovative brands

‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.

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Then and now: My first job in advertising
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Nov 7, 2017

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

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India's massive millennial wave
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Nov 6, 2017

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
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Oct 23, 2017

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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Millennials and brands: It's complicated
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Oct 18, 2017

Millennials and brands: It's complicated

Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.

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How bad is ageism in adland?
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Oct 4, 2017

How bad is ageism in adland?

We asked three experts: Is the digital age bringing age-based prejudice?

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Why the days of consumer segmentation by age are numbered
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Sep 28, 2017

Why the days of consumer segmentation by age are numbered

Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.

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We asked two millennials what they think of their older colleagues
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Sep 25, 2017

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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The old refrain: stereotypes about ageing employees
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Sep 18, 2017

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

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Sep 11, 2017

"When people get older, we tend to push them out"

The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.

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The death of the demographic
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Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

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The world’s oldest app developer thinks advertisers need to wake up
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Sep 11, 2017

The world’s oldest app developer thinks advertisers need to wake up

Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.

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Porsche: Daring to be ‘a bit mad’
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Jul 25, 2017

Porsche: Daring to be ‘a bit mad’

‘Courage’ is at the core of Porsche’s brand identity. Carl Isenbeck, marketing director of Porsche APAC, explains why this attribute is also central to the carmaker’s latest marketing strategy.

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Anti-fraud heat boils over to China
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May 5, 2017

Anti-fraud heat boils over to China

DIGITAL CHINA: Recent international scrutiny of ad fraud is shining a light on the murky multibillion-dollar trade in China.

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Brand fortunes on the rise in rural China
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May 5, 2017

Brand fortunes on the rise in rural China

DIGITAL CHINA: Non-urban consumers joining the digital tribe offer fresh pastures for innovative marketers and ambitious brands.

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Turning on the money (live) stream
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May 5, 2017

Turning on the money (live) stream

DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.

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The digitisation of luxury in China
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May 5, 2017

The digitisation of luxury in China

DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.

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