Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.
As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
These young professionals stand out as drivers of growth and progress.
Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.
We asked three experts: Is the digital age bringing age-based prejudice?
Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.
Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff
Are older workers really as technologically inept and resistant to change as they're made out to be?
The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.
‘Courage’ is at the core of Porsche’s brand identity. Carl Isenbeck, marketing director of Porsche APAC, explains why this attribute is also central to the carmaker’s latest marketing strategy.
DIGITAL CHINA: Recent international scrutiny of ad fraud is shining a light on the murky multibillion-dollar trade in China.
DIGITAL CHINA: Non-urban consumers joining the digital tribe offer fresh pastures for innovative marketers and ambitious brands.
DIGITAL CHINA: As brands become braver at livestreaming, here are the best practices already proving lucrative for certain Chinese companies—and the rise of live e-shopping.
DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.
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