Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.
Reaction time is a factor and remaining silent is not an option, according to an expert at Ernst & Young.
Services shut down for broadcasting negative commentary on political and social news.
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."
A weekly collection of notable people moves and account news.
The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.
High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.
Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play
The companies say Malay audiences are a previously unmet advertiser "ask".
Late night entertainment at Cannes on Wednesday was provided by Massive Music and MediaMonks.
Campaign hosted its annual Cannes Lions party at the Carlton Beach.
The China-based internet giant has inked another data partnership with an agency network, this time Dentsu Aegis Network.
Christian Juhl said WPP’s investment in the agency following the combination of MEC and Maxus is a significant catalyst for its ambitions.
Agency founded by former McCann exec has won six clients in three months, three of which are regional market leaders.
Promotions include a regional and two Hong Kong-based positions.
And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.
The week officially began as the Cannes Lions opening gala took place on the Cannes Lions Beach last night.
Leslie Berland said the platform’s new look and feel is designed with both users and brands in mind.
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