Digital

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Seeking nominations: China's Digital A-List
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10 hours ago

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

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Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
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10 hours ago

Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more

A weekly roundup of people moves and account news worth noting.

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TBWA hires new Digital Arts Network leader in Thailand
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10 hours ago

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

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7 trends that impact mobile advertising
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11 hours ago

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

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Bundesliga beats EPL for online influence in China
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1 day ago

Bundesliga beats EPL for online influence in China

German football league is outstripping more popular English Premier League regarding social-media engagement.

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Light Reaction launches in Philippines
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1 day ago

Light Reaction launches in Philippines

GroupM-owned performance advertising business adds another new office in Southeast Asia.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
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1 day ago

Agencies grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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Singtel's Amobee to acquire Turn
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1 day ago

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.

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Facebook challenges Snapchat with WhatsApp status update
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2 days ago

Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO.

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Google submits YouTube to Media Ratings Council audit
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2 days ago

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

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DAN hires new head in Philippines
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2 days ago

DAN hires new head in Philippines

Donald Lim named as CEO, succeeding 'BoyP', who moves on to a non-executive role.

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Mobile video increases pressure to make your point quickly
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3 days ago

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

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Joox: We don't believe in conversion through audio ads
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3 days ago

Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.

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Good news: Even skipped pre-roll ads can be effective
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4 days ago

Good news: Even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

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Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more
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Feb 17, 2017

Move and win roundup: BBDO, FleishmanHillard, Isentia, Kantar TNS and more

A weekly roundup of people moves and account news worth noting.

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Amid ad-revenue shortfall, Twitter points to ballooning Asia user numbers
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Feb 17, 2017

Amid ad-revenue shortfall, Twitter points to ballooning Asia user numbers

Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.

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Tech talk: Mobile targeting, programmatic video, more
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Feb 17, 2017

Tech talk: Mobile targeting, programmatic video, more

Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.

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'Downloads are obsolete' and other mobile-engagement trends
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Feb 16, 2017

'Downloads are obsolete' and other mobile-engagement trends

Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.

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The Trade Desk launches in Indonesia
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Feb 16, 2017

The Trade Desk launches in Indonesia

Programmatic company opens office in Jakarta, announces five launch partners in market.

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Consumer electronics social-media trends and top content
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Feb 15, 2017

Consumer electronics social-media trends and top content

Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.

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