Digital

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Move and win roundup: Mindshare, Dentsu, Saatchi & Saatchi, Mirum and more
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2 days ago

Move and win roundup: Mindshare, Dentsu, Saatchi & Saatchi, Mirum and more

A weekly roundup of notable people moves and account news.

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Digital-media pitfalls to avoid in China
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2 days ago

Digital-media pitfalls to avoid in China

A do and don't guide for reassessing the way we invest in digital media while avoiding common pitfalls.

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AdMaster, Miaozhen sign with Tencent to fight ad fraud
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3 days ago

AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

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ComScore: You’re free to measure viewability…literally
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3 days ago

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

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Warc Innovation: Saatchi & Saatchi Australia wins top honours
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3 days ago

Warc Innovation: Saatchi & Saatchi Australia wins top honours

'Emergency network' wins Grand Prix and Special Award for Product Innovation.

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Why Google's second shot at programmatic TV buying will work
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3 days ago

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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P&G plans $2 billion more in marketing cuts as sales fall
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3 days ago

P&G plans $2 billion more in marketing cuts as sales fall

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.

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Engagement Meter: April's top social-media brand campaigns and posts
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4 days ago

Engagement Meter: April's top social-media brand campaigns and posts

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

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How an AI caused a fruit-cocktail sellout for Dole
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4 days ago

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
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4 days ago

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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Digital transformation? 7 in 10 APAC companies haven't really started
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Apr 25, 2017

Digital transformation? 7 in 10 APAC companies haven't really started

Only 17 percent of companies describe themselves as delivering a new digital experience.

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Mobile marketing means 'more than just Google and Facebook'
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Apr 24, 2017

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

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Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
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Apr 24, 2017

Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

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The last-click conundrum
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Apr 24, 2017

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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Facebook's AR plans have the industry in a tizzy
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Apr 24, 2017

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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JWT, We Are Social, Mindshare top Singapore agencies on social media
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Apr 21, 2017

JWT, We Are Social, Mindshare top Singapore agencies on social media

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

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Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more
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Apr 21, 2017

Move and win roundup: McCann, TBWA, BBH, Ogilvy, Y&R and more

A weekly roundup of notable people moves and account news.

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Tech talk: Brand safety, location data, third-party header bidding, more
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Apr 21, 2017

Tech talk: Brand safety, location data, third-party header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, SpotX, Comscore, Big Mobile, xAd and Hotmob.

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Finding the ‘marketing moment’: It’s all about location
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Apr 21, 2017

Finding the ‘marketing moment’: It’s all about location

The challenge is creating a platform where the data from mobile, location and OOH speak the same language.

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WPP China CEO Bessie Lee resigns
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Apr 20, 2017

WPP China CEO Bessie Lee resigns

Lee will dedicate all her time to her startup venture, as GroupM's Patrick Xu assumes her duties in a dual role

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