Digital

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DigitasLBi bolsters APAC team after HPE win
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1 hour ago

DigitasLBi bolsters APAC team after HPE win

Ben McAneny, Reevi Rajan, Alvin Kirk and Vinay Devarapalli join the agency.

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Astonishing Mercedes-Benz videos inspire Malaysians
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20 hours ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

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Need for speed: Video creative must catch up with consumers
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21 hours ago

Need for speed: Video creative must catch up with consumers

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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Don't underestimate audio as an ad channel in Asia
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3 days ago

Don't underestimate audio as an ad channel in Asia

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

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Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more
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3 days ago

Move and win roundup: O&M, Cadreon, Publicis, PHD, Iris, BBDO, more

A weekly roundup of people moves and account news worth noting.

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Audi steps up VR game with digital showroom
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3 days ago

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalised customer pampering, according to the brand.

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The 7 most useless tech products of CES 2017
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4 days ago

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

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Instagram introduces ads within Stories
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4 days ago

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

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HubSpot's GM for Japan resigns
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Jan 11, 2017

HubSpot's GM for Japan resigns

An early departure suggests the inbound marketing specialist is off to a shaky start.

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Malaysia startup will place ad screens in ride-hailing cars
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Jan 11, 2017

Malaysia startup will place ad screens in ride-hailing cars

Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.

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Facebook tests ads mid-video to open up further revenue streams
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Jan 11, 2017

Facebook tests ads mid-video to open up further revenue streams

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.

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MEC and Maxus announce regional appointments
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Jan 10, 2017

MEC and Maxus announce regional appointments

Allison Coley joins MEC Singapore, while Anita Munro is promoted at Maxus Asia Pacific.

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What CES really means for advertising
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Jan 10, 2017

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

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Ogilvy announces Singapore EDB partnership
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Jan 10, 2017

Ogilvy announces Singapore EDB partnership

Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.

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Publicis Commerce launches in APAC
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Jan 9, 2017

Publicis Commerce launches in APAC

Ken Mandel to lead new unit.

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Women at work: Rise of the female 'millenipreneurs'
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Jan 9, 2017

Women at work: Rise of the female 'millenipreneurs'

Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

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China outlook: Great expectations
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Jan 6, 2017

China outlook: Great expectations

As the dust settles on a brutal year, it leaves many questions about China and technology to ponder for the 12 months that lie ahead.

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Move and win roundup: Cheil, WE, EON, McCann, more
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Jan 6, 2017

Move and win roundup: Cheil, WE, EON, McCann, more

A weekly roundup of people moves and account news worth noting.

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AI emotion detection among next big things in marketing: Zenith
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Jan 6, 2017

AI emotion detection among next big things in marketing: Zenith

A Zenith report tips AI-powered emotion-recognition technology as one of the top trends to watch out for in 2017.

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