The feature is part of a much larger strategy to help merchants optimise conversions.
A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.
The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.
The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.
While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.
As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.
Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.
Launched only in August, TBH has 5 million downloads and 2.5 million daily users.
Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.
“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”
An alliance with WPP "no longer makes sense", the Japanese company says.
CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.
A weekly collection of notable people moves and account news: M&C Saatchi, App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.
Giving its users another reason to stay on the app, Facebook embraces the ecosystem domination of WeChat by introducing a food ordering feature.
Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.
Jing Daily analyses the campaigns that worked, and a few that didn't.
AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.
Celebrating its sweet 16, Google AdWords gets a facelift, meeting its advertisers and agencies halfway to help them navigate the new era of complexity.
Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.
An examination into the logic behind Alibaba's acquisition play.
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