Company promises users savings of up to a third on monthly data charges in exchange for seeing ads as they unlock their smartphones.
A weekly collection of notable people moves and account news.
A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.
Many Chinese internet users have expressed their sympathy for Xiu.com and CEO Ji Wenhong on Weibo. “At least the company smuggles authentic goods,” said one.
With so many mobile channels available, advertisers need to not only pick the right one, but also remember who their consumers are, according to Salesforce marketing cloud specialist Lucy Brindley.
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.
The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.
The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.
The festival has published the list of industry leaders who will be selecting the winning work at Spikes Asia 2017.
Our weekly collection of notable people moves and account news. UBS, Ogilvy, The Monkeys, MediaCom, Bates CHI&Partners, Vizeum, Edelman, CtrlShift and much more.
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.
A redesigned section of the app will organize videos by users and advertisers into sections such as "What's Making People Laugh".
Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.
Einstein Vision for Social Studio is part of Salesforce Marketing Cloud's social-media solution.
In honour of Singapore’s 52nd birthday, we take a look at some of the brand campaigns and promotions celebrating the Lion City.
Mobile advertising firm launches in its second Asia-Pacific market
The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.
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