Digital

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Google introduces automatic item updates
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2 days ago

Google introduces automatic item updates

The feature is part of a much larger strategy to help merchants optimise conversions.

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Microsoft introduces Multi-Linking for Bing Ads
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3 days ago

Microsoft introduces Multi-Linking for Bing Ads

A new feature in Microsoft's Bing Ads allows agencies to link multiple customer accounts and bill them without having to pause the account. The next phase will allow multiple users to access an account through a singular login ID and password.

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Casbaa lays out framework to curb streaming devices
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3 days ago

Casbaa lays out framework to curb streaming devices

The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.

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The untapped potential of GIFs
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3 days ago

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

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Pinterest introduces search advertising
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3 days ago

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.

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Happy Diwali: Ad Nut's roundup of festive ads
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4 days ago

Happy Diwali: Ad Nut's roundup of festive ads

As Hindus celebrate Diwali on Wednesday and Thursday, our ad-obsessed pal Ad Nut takes a look at ads from Petronas, Lenovo, Flipkart, Malaysia Airlines, Foodpanda and more.

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Retail: Social-media marketing trends and top content
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4 days ago

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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Facebook acquires app aimed at helping teens be nice to each other
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Oct 17, 2017

Facebook acquires app aimed at helping teens be nice to each other

Launched only in August, TBH has 5 million downloads and 2.5 million daily users.

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New Amnet HK GM touts 'people-based marketing'
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Oct 17, 2017

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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McCann's AI-CD tries its hand at a music video (sans music)
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Oct 17, 2017

McCann's AI-CD tries its hand at a music video (sans music)

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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ADK unmoved by WPP’s combative stance on Bain deal
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Oct 17, 2017

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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How FrieslandCampina got 32,000 selfies and 230% ROI
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Oct 17, 2017

How FrieslandCampina got 32,000 selfies and 230% ROI

CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.

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Move and win roundup: Week of October 16, 2017
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Oct 16, 2017

Move and win roundup: Week of October 16, 2017

A weekly collection of notable people moves and account news: M&C Saatchi, App Annie, Edelman, MediaCom, Spurwing, AnalogFolk, Ogilvy, BBC, Tencent, Esquire Singapore and more.

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Facebook introduces food ordering feature
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Oct 16, 2017

Facebook introduces food ordering feature

Giving its users another reason to stay on the app, Facebook embraces the ecosystem domination of WeChat by introducing a food ordering feature.

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Moving from data-driven to people-based marketing
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Oct 16, 2017

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

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These WeChat campaigns won over 'Super Golden Week' luxury tourists
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Oct 16, 2017

These WeChat campaigns won over 'Super Golden Week' luxury tourists

Jing Daily analyses the campaigns that worked, and a few that didn't.

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Google updates aim to tackle domain spoofing
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Oct 16, 2017

Google updates aim to tackle domain spoofing

AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.

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Google rolls out new interface for AdWords
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Oct 16, 2017

Google rolls out new interface for AdWords

Celebrating its sweet 16, Google AdWords gets a facelift, meeting its advertisers and agencies halfway to help them navigate the new era of complexity.

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Asia-Pacific YouTube Ads Leaderboard: September 2017
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Oct 16, 2017

Asia-Pacific YouTube Ads Leaderboard: September 2017

Supercell and Lotte Chilsung land multiple videos in this month's countdown, which also includes Panasonic, 7-Eleven, Kiehl's, Dtac and SCB Thailand.

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Alibaba set to enter Pakistan through Telenor Bank
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Oct 13, 2017

Alibaba set to enter Pakistan through Telenor Bank

An examination into the logic behind Alibaba's acquisition play.

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