Digital

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The lowdown on second-party data
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18 hours ago

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.

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PR reaction mechanism essential for cyberattack victims
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19 hours ago

PR reaction mechanism essential for cyberattack victims

Reaction time is a factor and remaining silent is not an option, according to an expert at Ernst & Young.

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Sina Weibo hit with video-streaming ban from China regulators
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1 day ago

Sina Weibo hit with video-streaming ban from China regulators

Services shut down for broadcasting negative commentary on political and social news.

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Length, buffers and control: the rights and wrongs of mobile video ads
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1 day ago

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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'Meet Graham' too similar to 1985 ad: Cannes juror
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1 day ago

'Meet Graham' too similar to 1985 ad: Cannes juror

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."

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Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more
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4 days ago

Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more

A weekly collection of notable people moves and account news.

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JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers
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4 days ago

JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers

The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.

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Engagement, not beauty the key for brands on YouTube
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4 days ago

Engagement, not beauty the key for brands on YouTube

High production value doesn’t always mean the best ROI for brands with video content, as consumption trends change, according to YouTube's Kevin Allocca.

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IPG Mediabrands and HIVE to offer Malay Local programmatic market
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4 days ago

IPG Mediabrands and HIVE to offer Malay Local programmatic market

The companies say Malay audiences are a previously unmet advertiser "ask".

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Photo: Massive Music & MediaMonks Cannes party
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Jun 22, 2017

Photo: Massive Music & MediaMonks Cannes party

Late night entertainment at Cannes on Wednesday was provided by Massive Music and MediaMonks.

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Photos: Campaign Cannes Lions party
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Jun 22, 2017

Photos: Campaign Cannes Lions party

Campaign hosted its annual Cannes Lions party at the Carlton Beach.

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Tencent signs with DAN for mobile marketing
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Jun 22, 2017

Tencent signs with DAN for mobile marketing

The China-based internet giant has inked another data partnership with an agency network, this time Dentsu Aegis Network.

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Essence CEO: Huge opportunity following MEC/Maxus merger
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Jun 22, 2017

Essence CEO: Huge opportunity following MEC/Maxus merger

Christian Juhl said WPP’s investment in the agency following the combination of MEC and Maxus is a significant catalyst for its ambitions.

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GFC Fans appoints Brand Spectrum as digital agency
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Jun 21, 2017

GFC Fans appoints Brand Spectrum as digital agency

Agency founded by former McCann exec has won six clients in three months, three of which are regional market leaders.

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Ruder Finn announces promotions
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Jun 21, 2017

Ruder Finn announces promotions

Promotions include a regional and two Hong Kong-based positions.

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Three-quarters of smartphone users
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Jun 20, 2017

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

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Photos: Cannes Lions 2017 opening gala
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Jun 20, 2017

Photos: Cannes Lions 2017 opening gala

The week officially began as the Cannes Lions opening gala took place on the Cannes Lions Beach last night.

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Twitter CMO: Brand identity and simplicity key for advertisers
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Jun 20, 2017

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform’s new look and feel is designed with both users and brands in mind.

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