For companies with operations in Asia, CNY is a time for lavish events.
Create ‘defining moments’ to spark lasting connections.
Brands now see the value in using reward trips to promote their story to employees.
Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.
Brand experiences have the ability to engage all the senses in a more immersive and memorable way.
Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.
Create an experience before, during and after your event.
In the age of authenticity, live experiences play a critical role in brand engagement strategy.
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
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