CEI Opinions

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AI will help us reach our creative potential: Google
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Feb 12, 2018

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

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The age of 'experience' demands greater collaboration
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Feb 9, 2018

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

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Where PR and experiential marketing meet
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Feb 5, 2018

Where PR and experiential marketing meet

Mango PR's new head of experiential says collaboration is the key to cutting through the noise.

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How DMOs can better defend marketing budgets
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Jan 19, 2018

How DMOs can better defend marketing budgets

Don’t wait for budget kickback to happen.

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What it's like to work on... the Olympics
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Jan 17, 2018

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

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Why stories are at the heart of live experience
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Dec 13, 2017

Why stories are at the heart of live experience

Forget gimmicks and technology fads, what consumers want is to be told a good story.

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Neuroscience is coming to events: Nissan
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Dec 13, 2017

Neuroscience is coming to events: Nissan

Active attendee engagement is crucial—and needs to be measured as a key ROI metric.

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The power of here and now
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Dec 6, 2017

The power of here and now

Blippar's Rohini Bhushan on how augmented reality is reshaping visitor engagement.

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Events need to be 'sticky': Pico
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Nov 27, 2017

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

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Must-have apps for busy event professionals
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Sep 4, 2017

Must-have apps for busy event professionals

There’s a huge array of event apps, but what apps do eventprofs carry on their smartphones and laptops?

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