The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.
Part and parcel of using social media is staying engaged with it—both the good and the bad.
The skills needed to survive in the workplace are changing. And they’re changing fast.
The pace of change is forcing the industry to take a good, hard look at itself.
Chinese consumers demand not only exclusive and beautiful products, but fully branded experiences.
Do skills training, flexible hours and rooftop barbecues really outweigh better pay?
McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.
Gala dinners losing favour with delegates keen to explore local life.
How AI-powered chatbots can help achieve your event objectives
Amazon's Singapore debut could lead to new trade exhibitions and events.
Twenty years after the Handover, how has the territory’s events industry changed, and what challenges lie ahead?
Thinking machines have enormous potential to create more engaging, successful events.
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
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