CEI Analysis

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Event evolution: Chinese brands turn up the heat
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3 days ago

Event evolution: Chinese brands turn up the heat

Savvy local players now dominate China’s agency landscape.

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AI will help us reach our creative potential: Google
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Feb 12, 2018

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

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Event retrospective: How the industry has evolved
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Feb 7, 2018

Event retrospective: How the industry has evolved

From the flamboyant ‘90s to the digital metamorphosis of recent years.

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How that really works... Performer riders
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Feb 5, 2018

How that really works... Performer riders

What it takes to keep the peace and how to handle challenging demands.

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How event agencies survive in China
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Jan 26, 2018

How event agencies survive in China

Liquid Impact founder, Jose Liang, on China's evolving agency landscape.

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Top 10 event predictions for 2018
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Jan 22, 2018

Top 10 event predictions for 2018

Agencies anticipate more disruption, more events and fewer players.

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How to manage compliance risk in China
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Jan 15, 2018

How to manage compliance risk in China

Performing due diligence on suppliers is essential to alleviate fraudulent activity.

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How to leverage social media influencers
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Jan 10, 2018

How to leverage social media influencers

An influencer brings an automatic social following and a dedicated network of fans to an event.

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Top 5 issues that defined Asia’s events industry in 2017
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Dec 20, 2017

Top 5 issues that defined Asia’s events industry in 2017

Crisis management, procurement and AI dominated discussion.

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Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show
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Dec 4, 2017

Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show

The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.

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How to manage the dark side of social
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Dec 4, 2017

How to manage the dark side of social

Part and parcel of using social media is staying engaged with it—both the good and the bad.

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Are you equipped for the future workplace?
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Dec 4, 2017

Are you equipped for the future workplace?

The skills needed to survive in the workplace are changing. And they’re changing fast.

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Why the agency model is in flux
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Dec 1, 2017

Why the agency model is in flux

The pace of change is forcing the industry to take a good, hard look at itself.

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Experiential marketing for Chinese luxury consumers in Australia
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Nov 28, 2017

Experiential marketing for Chinese luxury consumers in Australia

Chinese consumers demand not only exclusive and beautiful products, but fully branded experiences.

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Event marketing goes guerrilla
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Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

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New blood: How to recruit and retain millennials
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Nov 27, 2017

New blood: How to recruit and retain millennials

Do skills training, flexible hours and rooftop barbecues really outweigh better pay?

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Brand break-up: When event sponsorship goes wrong
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Nov 27, 2017

Brand break-up: When event sponsorship goes wrong

McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.

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Traditional event formats face extinction
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Nov 27, 2017

Traditional event formats face extinction

Gala dinners losing favour with delegates keen to explore local life.

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Alexa, what's the secret to using chatbots at events?
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Nov 27, 2017

Alexa, what's the secret to using chatbots at events?

How AI-powered chatbots can help achieve your event objectives

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Amazon in Asia: Creating new opportunities for events?
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Nov 27, 2017

Amazon in Asia: Creating new opportunities for events?

Amazon's Singapore debut could lead to new trade exhibitions and events.

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