CEI Analysis

Premium
Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show
Premium
Dec 4, 2017

Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show

The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.

Premium
How to manage the dark side of social
Premium
Dec 4, 2017

How to manage the dark side of social

Part and parcel of using social media is staying engaged with it—both the good and the bad.

Premium
Are you equipped for the future workplace?
Premium
Dec 4, 2017

Are you equipped for the future workplace?

The skills needed to survive in the workplace are changing. And they’re changing fast.

Premium
Why the agency model is in flux
Premium
Dec 1, 2017

Why the agency model is in flux

The pace of change is forcing the industry to take a good, hard look at itself.

Premium
Experiential marketing for Chinese luxury consumers in Australia
Premium
Nov 28, 2017

Experiential marketing for Chinese luxury consumers in Australia

Chinese consumers demand not only exclusive and beautiful products, but fully branded experiences.

Premium
New blood: How to recruit and retain millennials
Premium
Nov 27, 2017

New blood: How to recruit and retain millennials

Do skills training, flexible hours and rooftop barbecues really outweigh better pay?

Premium
Brand break-up: When event sponsorship goes wrong
Premium
Nov 27, 2017

Brand break-up: When event sponsorship goes wrong

McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.

Premium
Traditional event formats face extinction
Premium
Nov 27, 2017

Traditional event formats face extinction

Gala dinners losing favour with delegates keen to explore local life.

Premium
Alexa, what's the secret to using chatbots at events?
Premium
Nov 27, 2017

Alexa, what's the secret to using chatbots at events?

How AI-powered chatbots can help achieve your event objectives

Premium
Amazon in Asia: Creating new opportunities for events?
Premium
Nov 27, 2017

Amazon in Asia: Creating new opportunities for events?

Amazon's Singapore debut could lead to new trade exhibitions and events.

Premium
Hong Kong Handover: How has the event industry evolved?
Premium
Nov 27, 2017

Hong Kong Handover: How has the event industry evolved?

Twenty years after the Handover, how has the territory’s events industry changed, and what challenges lie ahead?

Premium
How artificial intelligence is revolutionising events
Premium
Nov 27, 2017

How artificial intelligence is revolutionising events

Thinking machines have enormous potential to create more engaging, successful events.

Premium
Event marketing goes guerrilla
Premium
Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins