Savvy local players now dominate China’s agency landscape.
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
From the flamboyant ‘90s to the digital metamorphosis of recent years.
What it takes to keep the peace and how to handle challenging demands.
Liquid Impact founder, Jose Liang, on China's evolving agency landscape.
Agencies anticipate more disruption, more events and fewer players.
Performing due diligence on suppliers is essential to alleviate fraudulent activity.
An influencer brings an automatic social following and a dedicated network of fans to an event.
Crisis management, procurement and AI dominated discussion.
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.
Part and parcel of using social media is staying engaged with it—both the good and the bad.
The skills needed to survive in the workplace are changing. And they’re changing fast.
The pace of change is forcing the industry to take a good, hard look at itself.
Chinese consumers demand not only exclusive and beautiful products, but fully branded experiences.
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
Do skills training, flexible hours and rooftop barbecues really outweigh better pay?
McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.
Gala dinners losing favour with delegates keen to explore local life.
How AI-powered chatbots can help achieve your event objectives
Amazon's Singapore debut could lead to new trade exhibitions and events.
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