BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.
BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.
BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.
BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?
Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.
With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.
BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.
BRAND HEALTH CHECK: With high-volume sales on the out, Sasa has to turn itself into more than a bargain brand.
BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot
BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.
BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble
BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.
BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.
BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.
BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?
Korean giant losing out to Apple in premium while Chinese brands erode budget dominance.
BRAND HEALTH CHECK: British heritage label’s comeback hinges on celebrity tie-up and new affordable luxury range.
BRAND HEALTH CHECK: Retailer Suning, which built its brand on its chain of home-appliance stores, is struggling to build an online offering to match its powerful e-commerce competitors.
BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value
BRAND HEALTH CHECK: Trade in illegal animal goods shows the brand has work to do to become a truly global player.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins