Brand Health Check

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Is HTC poised for a comeback with Google's help?
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Oct 17, 2017

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

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Can Starbucks stay on the boil in Asia?
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Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

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Cathay Pacific's brand is not the issue—its experience is
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May 26, 2017

Cathay Pacific's brand is not the issue—its experience is

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

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Stopping the downward spiral at Maxis
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Jun 23, 2016

Stopping the downward spiral at Maxis

BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?

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What's ailing Burberry in Asia-Pacific?
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Jun 17, 2016

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

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Brand Health Check: Time for a new remedy at Eu Yan Sang
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Apr 25, 2016

Brand Health Check: Time for a new remedy at Eu Yan Sang

With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.

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Jollibee’s global ambition faces a battle
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Mar 23, 2016

Jollibee’s global ambition faces a battle

BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.

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Sasa Hong Kong needs more than stores
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Feb 12, 2016

Sasa Hong Kong needs more than stores

BRAND HEALTH CHECK: With high-volume sales on the out, Sasa has to turn itself into more than a bargain brand.

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Xiaomi’s sales blip is a cause for worry
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Jan 12, 2016

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

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Groupon needs loyalty more than deals
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Nov 12, 2015

Groupon needs loyalty more than deals

BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.

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Hyundai flounders due to sedan reliance
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Oct 19, 2015

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble

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Lead-fears hammer Maggi in India
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Jul 29, 2015

Lead-fears hammer Maggi in India

BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.

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Pizza Hut’s delivering poorly in China
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Jun 10, 2015

Pizza Hut’s delivering poorly in China

BRAND HEALTH CHECK: Now the shine of novelty has worn off, Pizza Hut’s lack of sophistication is hurting the brand.

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Lack of focus drags down Hong Kong's Giordano
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May 21, 2015

Lack of focus drags down Hong Kong's Giordano

BRAND HEALTH CHECK: Poor decisions and a flawed merchandise mix have seen Giordano’s appeal fall dramatically.

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Honda trades in CEO for younger model
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May 4, 2015

Honda trades in CEO for younger model

BRAND HEALTH CHECK: The challenges are plenty, but can a new, low-profile CEO help restore Honda’s former glory?

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Brand health check: Samsung suffers poor mobile reception
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Jan 20, 2015

Brand health check: Samsung suffers poor mobile reception

Korean giant losing out to Apple in premium while Chinese brands erode budget dominance.

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Price, leadership woes hit Mulberry
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Sep 22, 2014

Price, leadership woes hit Mulberry

BRAND HEALTH CHECK: British heritage label’s comeback hinges on celebrity tie-up and new affordable luxury range.

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Scattered brand and business strategy hurting Suning
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Aug 7, 2014

Scattered brand and business strategy hurting Suning

BRAND HEALTH CHECK: Retailer Suning, which built its brand on its chain of home-appliance stores, is struggling to build an online offering to match its powerful e-commerce competitors.

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Zara Korea’s price and brand problem
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Jul 22, 2014

Zara Korea’s price and brand problem

BRAND HEALTH CHECK: The Spanish fashion retailer needs to lower its prices without lowering its brand value

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Ivory and dolphin meat: Rakuten’s sales policy raises questions
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May 13, 2014

Ivory and dolphin meat: Rakuten’s sales policy raises questions

BRAND HEALTH CHECK: Trade in illegal animal goods shows the brand has work to do to become a truly global player.

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