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Case Studies

CASE STUDY: Castrol seduces two-wheel junkies with online campaign 
Digital

CASE STUDY: Castrol seduces two-wheel junkies with online campaign

By Staff Reporters, May 10, 2012
When relaunching its motorcycle lubricant Castrol Power 1, Catrol worked with Mindshare to leverage Google and YouTube AdWords to engage motorheads.
CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan  
Creativity

CASE STUDY: 'Turntable Rider' popularises bike sharing concept in Japan

By Staff Reporters, May 4, 2012
To make bicycle sharing a part of Japanese culture, Cogoo worked with Hakuhodo to merge BMX riding with music creation.
Case study: Initiative Thailand works with blogger to amp up sales of Neutrogena Ultrasheer 
Digital

Case study: Initiative Thailand works with blogger to amp up sales of Neutrogena Ultrasheer

By Emily Tan, Apr 26, 2012
To connect with a consumer base jaded by products that over-promise and under-deliver, Initiative Thailand decided to trust a prominent blogger to review Neutrogena' UltraSheer ...
Measuring Twitter activity around Hong Kong's Rugby 7s 
Digital

Measuring Twitter activity around Hong Kong's Rugby 7s

By Matthew Miller, Apr 24, 2012
HONG KONG - Twitter buzz surrounding the recent Rugby 7s event in Hong Kong reached an audience that could have filled the local stadium 31 times over and generated significant ...
CASE STUDY: Google helps restore memories to earthquake victims 
Advertising

CASE STUDY: Google helps restore memories to earthquake victims

By Staff Reporters, Apr 19, 2012
Following last year's disaster in Japan's Tohoku region, Google worked with Hakuhodo Kettle and Hakuhodo to use technology to give comfort to those affected.
CASE STUDY: HTC gives mobile users 'Sensation' of using new handset 
Digital

CASE STUDY: HTC gives mobile users 'Sensation' of using new handset

By Racheal Lee, Mar 29, 2012
Working with InMobi, HTC launched a mobile ad that allowed users of competing smartphones to have a hands-on experience with the new HTC Sensation.
CASE STUDY: Samsung tops Japan's mobile phone market 
Digital

CASE STUDY: Samsung tops Japan's mobile phone market

By Staff Reporters, Mar 28, 2012
Samsung propelled its Galaxy S II model to the No. 1 spot in Japan, a market traditionally dominated by local brands, in part thanks to a communication challenge set in space.
CASE STUDY: Care International tackles women's abuse in Sri Lanka 
Marketing

CASE STUDY: Care International tackles women's abuse in Sri Lanka

By Staff Reporters, Mar 26, 2012
COLOMBO - JWT Colombo draws an audience of 1 million Sri Lankans with a one-of-a-kind pandol in support of women's rights for Care International.
CASE STUDY: Tribal DDB goes crowdsourcing in Indonesia for Philips  
Digital

CASE STUDY: Tribal DDB goes crowdsourcing in Indonesia for Philips

Mar 8, 2012
INDONESIA - Crowdsourcing proved to be an invaluable tool for Philips in kicking off its Asia-pacific wide brand building campaign, The + Project together with Tribal DDB.
CASE STUDY: Finnair completes longest, highest Angry Birds flight 
Digital

CASE STUDY: Finnair completes longest, highest Angry Birds flight

By Benjamin Li, Mar 8, 2012
Finnair teamed up with Rovio, the Finnish creator of Angry Birds, to drive awareness of the airline's new route to Singapore with an Angry Birds themed flight.
CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai 
Digital

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai

Mar 1, 2012
Dongfeng-Nissan mobile ad campaign through Google AdMob in China has achieved a decent click-through rate five times that of traditional internet media.
CASE STUDY: Fuji Xerox changes consumers' perception on digital printing 
Marketing

CASE STUDY: Fuji Xerox changes consumers' perception on digital printing

By Staff Reporters, Feb 29, 2012
Fuji Xerox New Zealand launched a direct marketing campaign, entitled "Fujikistan", which was designed to invite printing company owners and managers to the launch event of ...
Case Study: Facebook app gives users a taste of Alzheimer's Disease 
Digital

Case Study: Facebook app gives users a taste of Alzheimer's Disease

By Racheal Lee, Feb 9, 2012
Alzheimer’s Disease Association (ADA) of Singapore has launched its first digital campaign, entitled ‘Sort me out’, through Grey Group and Yolk.
CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles 
Digital

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

By Staff Reporters, Feb 2, 2012
SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced...
CASE STUDY: 'Porxer' contest puts the excitement back into pork 
Advertising

CASE STUDY: 'Porxer' contest puts the excitement back into pork

By Staff Reporters, Jan 30, 2012
A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
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Campaign Asia-Pacific
May, 2012