Blogs

Digital

Streaming radio brands battle for Singapore's ears

by Chris Reed | Jun 18, 2013 seg | Comment now

Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand ...

Advertising

The house Sir Martin built

by Mike Fromowitz | Jun 14, 2013 seg | Comment now

I am simply amazed by Sir Martin Sorrell and his WPP Group.

Digital

Rembrandt shows that social media can be artistic

by Chris Reed | Jun 12, 2013 seg | Comment now

The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great ...

Advertising

A minority opinion: The message is the medium

by Mike Fromowitz | Jun 6, 2013 seg | Comment now

John Hegarty, the worldwide creative director and co-founder of the London-based agency Bartle Bogle Hegarty has a modus operandi: When others are zigging ...

Digital

McDonalds turns Hello Kitty promotion into a social media meltdown

by Chris Reed | Jun 1, 2013 seg | Comment now

It sounds like such a great idea. Create some Hello Kitty fairytale characters. Give them away when people order McDonalds McDelivery in Singapore. Then ...

Digital

Boyce Avenue - Social media kills the record company

by Chris Reed | May 29, 2013 seg | Comment now

Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) ...

Digital

Not the era of mobile, but the era of video

by Mike Fromowitz | May 27, 2013 seg | Comment now

It’s no secret that digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow.

Marketing

Creating presentations that sell

by Blair Currie | May 26, 2013 seg | Comment now

Developing presentations is both an art and a science. Given the importance of presentations in Marketing and Marketing Communications you'll need a ...

Marketing

The good, bad and ugly about variable pricing

by Blair Currie | May 21, 2013 seg | Comment now

Variable pricing can strengthen a bottom line. But it can also alienate customers.

Digital

30 Seconds to Mars soar on social media

by Chris Reed | May 19, 2013 seg | Comment now

In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock ...

Advertising

Growing and nurturing an ad agency culture

by Mike Fromowitz | May 17, 2013 seg | Comment now

In order for ad agencies to stay relevant, they must embrace, grow and feed a unique agency “Culture”.

Driving growth and economic development with mobile

by Rohit Dadwal | May 16, 2013 seg | Comment now

The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. ...

Marketing

WE ARE THE ROBOTS

by Richard Tunbridge | May 10, 2013 seg | Comment now

Saw Kraftwerk last weekend. Brilliant. In a post post-modern, minimalistic, nihilistic, apathetic, synthetic kind of way.

Digital

Indonesia – the world’s most social mobile centric country

by Chris Reed | May 9, 2013 seg | Comment now

Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the ...

Digital

Will the rest of Asia follow Australia in giving up drink sponsors?

by Chris Reed | May 6, 2013 seg | Comment now

I find it amazing that when I walk out of playing squash in Singapore’s Kallang Tennis and Squash courts that I am confronted with more fast food outlets ...

Break down the wall between marketing and procurement

by Blair Currie | May 6, 2013 seg | Comment now

“Our core focus is in brands and markets, but without a strong supply chain we cannot even begin to compete.” Morris Tabaksblat, former Unilever chairman.

Advertising

Where are the Bernbach's, the Ogilvys, the Burnetts when you need them?

by Mike Fromowitz | May 2, 2013 seg | Comment now

John Hegarty, co-founder of Bartle Bogle Hegarty (BBH), is known to speak his mind, and that he did in April on a live chat conducted via the U.K.'s The ...

Marketing

What do Syria, Twitter, and IBM, have in common?

by Blair Currie | Apr 29, 2013 seg | Comment now

In 2010, Jennifer Aaker and Andy Smith published a book titled “The Dragonfly Effect: Quick, effective and powerful ways to use Social Media to drive Social ...

Digital

Tiger Beer's new TVC is "Pure Copycat"

by Chris Reed | Apr 23, 2013 seg | Comment now

Tiger Beer have a history of producing some of the worst creative in Singapore. Their new TVC doesn’t disappoint in that respect.

Digital

Did my blog change Burger King's bomb creative?

by Chris Reed | Apr 17, 2013 seg | Comment now

You may have seen my blog on April 1st about Burger King’s new BOMB advert which was illustrated by a nuclear bomb explosion (see below). Many people though ...