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The good, bad and ugly about variable pricing
Marketing  |  Marketing

The good, bad and ugly about variable pricing

by Blair Currie  |  May 21, 2013  |  Comment now
Variable pricing can strengthen a bottom line. But it can also alienate customers.
30 Seconds to Mars soar on social media
Digital  |  Digital

30 Seconds to Mars soar on social media

by Chris Reed  |  May 19, 2013  |  Comment now
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock ...
Growing and nurturing an ad agency culture
Advertising  |  Advertising

Growing and nurturing an ad agency culture

by Mike Fromowitz  |  May 17, 2013  |  Comment now
In order for ad agencies to stay relevant, they must embrace, grow and feed a unique agency “Culture”.
Driving growth and economic development with mobile

Driving growth and economic development with mobile

by Rohit Dadwal  |  May 16, 2013  |  Comment now
The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. ...
WE ARE THE ROBOTS
Marketing  |  Marketing

WE ARE THE ROBOTS

by Richard Tunbridge  |  May 10, 2013  |  Comment now
Saw Kraftwerk last weekend. Brilliant. In a post post-modern, minimalistic, nihilistic, apathetic, synthetic kind of way.
Indonesia – the world’s most social mobile centric country
Digital  |  Digital

Indonesia – the world’s most social mobile centric country

by Chris Reed  |  May 9, 2013  |  Comment now
Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the ...
Will the rest of Asia follow Australia in giving up drink sponsors?
Digital  |  Digital

Will the rest of Asia follow Australia in giving up drink sponsors?

by Chris Reed  |  May 6, 2013  |  Comment now
I find it amazing that when I walk out of playing squash in Singapore’s Kallang Tennis and Squash courts that I am confronted with more fast food outlets ...
Break down the wall between marketing and procurement

Break down the wall between marketing and procurement

by Blair Currie  |  May 6, 2013  |  Comment now
“Our core focus is in brands and markets, but without a strong supply chain we cannot even begin to compete.” Morris Tabaksblat, former Unilever chairman.
Where are the Bernbach's, the Ogilvys, the Burnetts when you need them?
Advertising  |  Advertising

Where are the Bernbach's, the Ogilvys, the Burnetts when you need them?

by Mike Fromowitz  |  May 2, 2013  |  Comment now
John Hegarty, co-founder of Bartle Bogle Hegarty (BBH), is known to speak his mind, and that he did in April on a live chat conducted via the U.K.'s The ...
What do Syria, Twitter, and IBM, have in common?
Marketing  |  Marketing

What do Syria, Twitter, and IBM, have in common?

by Blair Currie  |  Apr 29, 2013  |  Comment now
In 2010, Jennifer Aaker and Andy Smith published a book titled “The Dragonfly Effect: Quick, effective and powerful ways to use Social Media to drive Social ...
Tiger Beer's new TVC is "Pure Copycat"
Digital  |  Digital

Tiger Beer's new TVC is "Pure Copycat"

by Chris Reed  |  Apr 23, 2013  |  Comment now
Tiger Beer have a history of producing some of the worst creative in Singapore. Their new TVC doesn’t disappoint in that respect.
Did my blog change Burger King's bomb creative?
Digital  |  Digital

Did my blog change Burger King's bomb creative?

by Chris Reed  |  Apr 17, 2013  |  Comment now
You may have seen my blog on April 1st about Burger King’s new BOMB advert which was illustrated by a nuclear bomb explosion (see below). Many people though ...
Publishers wield substantial clout, overtake ad networks in US mobile display ad segment

Publishers wield substantial clout, overtake ad networks in US mobile ...

by Rohit Dadwal  |  Apr 15, 2013  |  Comment now
The newly released IDC report, titled _2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares_, reveals some interesting movements in the ...
Tokidoki builds a cult brand through partnerships
Digital  |  Digital

Tokidoki builds a cult brand through partnerships

by Chris Reed  |  Apr 12, 2013  |  Comment now
Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate ...
Ad agencies: Do they really need a “Head of Innovation”?
Advertising  |  Advertising

Ad agencies: Do they really need a “Head of Innovation”?

by Mike Fromowitz  |  Apr 12, 2013  |  Comment now
I had been mulling over this question for several months: Do ad agencies really need a Head of Innovation?
What did the Thatcher brand mean to Asia?

What did the Thatcher brand mean to Asia?

by Chris Reed  |  Apr 10, 2013  |  Comment now
It’s truly a fascinating experience living in Singapore and seeing the world’s reaction to the joyful, sorry, very sad death of the wicked witch, sorry ...
Good clients, bad clients
Advertising  |  Advertising

Good clients, bad clients

by Jean Paul  |  Apr 4, 2013  |  Comment now
An light-hearted opinion on clients
Will Scoot lead the way and abandon Facebook?
Digital  |  Digital

Will Scoot lead the way and abandon Facebook?

by Chris Reed  |  Apr 4, 2013  |  Comment now
Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to "see what happens". Revealed to Customer ...
Burger King’s new BOMB campaign blows up in its mouth
Digital  |  Digital

Burger King’s new BOMB campaign blows up in its mouth

by Chris Reed  |  Mar 30, 2013  |  Comment now
Burger King has always had a terrible reputation for creative. Their new advert damages the brand yet further and stretches the limits of taste to the limit.
Growing an ad agency is not as easy as it used to be
Advertising  |  Advertising

Growing an ad agency is not as easy as it used to be

by Mike Fromowitz  |  Mar 28, 2013  |  Comment now
The best way to get to a prospect client is networking.
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Rubber Duck becomes potato-chip product extension for Okashi Land

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Data & Research

Mobile instant messaging: Users not too resistant to ads

May 24, 2013
The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

The study included 3,113 respondents aged 16 or above, who owned a Smartphone and use social-messaging apps, in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines and Singapore.

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