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Generating PR from branded content
Opinions

Generating PR from branded content

by Tanya Wilson  |  Oct 21, 2014  |  Comment now
A recent Nielsen study suggested that content marketing is 88 per cent less effective than PR, due to the influence media wields over the public. In my ...
The value of nothing: In defense of artists and designers
Advertising  |  Digital  |  Opinions

The value of nothing: In defense of artists and designers

by Mike Fromowitz  |  Oct 20, 2014  |  Comment now
“Nowadays people know the price of everything and the value of nothing." ―Oscar Wilde, The Picture of Dorian Gray
The rise and rise of Under Armour into a Super Brand
Digital  |  Opinions

The rise and rise of Under Armour into a Super Brand

by Chris Reed  |  Oct 14, 2014  |  Comment now
Did you know that Under Armour is now the number 2 sports apparel brand in America, overtaking Adidas?
Can Asian brands satisfy customers?
Digital  |  Opinions

Can Asian brands satisfy customers?

by Chris Reed  |  Oct 8, 2014  |  Comment now
A recent Asian survey on customer satisfaction reported a drop to only 69% satisfaction. That means nearly a third of retail customers are leaving shops ...
Wearable technology: The wife mobile never knew it had
Digital  |  Opinions

Wearable technology: The wife mobile never knew it had

by Rohit Dadwal  |  Oct 8, 2014  |  Comment now
Wearable technology not a replacement to mobile.
My part in the 'Meet me in Starbucks' campaign
Digital  |  Opinions

My part in the 'Meet me in Starbucks' campaign

by Chris Reed  |  Sep 29, 2014  |  Comment now
I am delighted to have represented Singapore in the new global Starbucks campaign “Meet Me in Starbucks” which launches tomorrow. This is how it came about.
Is there a brand strategy behind Brand Beckham?
Digital  |  Opinions

Is there a brand strategy behind Brand Beckham?

by Chris Reed  |  Sep 23, 2014  |  Comment now
In September’s edition of GQ there are no fewer than three adverts featuring David Beckham. I can remember none of the brands. Two were clothing, one ...
Have U2 and Apple officially killed the value of music?
Digital  |  Opinions

Have U2 and Apple officially killed the value of music?

by Chris Reed  |  Sep 17, 2014  |  Comment now
Music stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music—then they go and ...
(Digital) crisis and issues: It's time to certify the 'experts'
Digital  |  Opinions

(Digital) crisis and issues: It's time to certify the 'experts'

by John Kerr  |  Sep 17, 2014  |  Comment now
Crisis and customer service issues are the 'new normal' online. Who is advising brands, not just on brand recovery, but also pre-warning them about risky ...
The rise of netizens
Advertising  |  Marketing  |  Opinions

The rise of netizens

by Mike Fromowitz  |  Sep 15, 2014  |  Comment now
“Failure isn’t fatal, but failure to change might be.” —John Wooden, legendary UCLA basketball coach, who won 10 national championships in 12 seasons ...
Do Manchester United have too many sponsors?
Digital  |  Opinions

Do Manchester United have too many sponsors?

by Chris Reed  |  Sep 8, 2014  |  Comment now
Manchester United (MU) recently announced their 40th sponsor/commercial partner. Apart from the MU finance team should anyone else be happy about this? Does ...
Twitter’s Analytics Dashboard: A crash course for brands
Digital  |  Opinions

Twitter’s Analytics Dashboard: A crash course for brands

by John Kerr  |  Sep 2, 2014  |  Comment now
Last week, amongst a slew of announcements from Facebook, Pinterest, and Instagram, Twitter announced it would be opening up its analytics platform to all ...
Would you rather be gorgeous than large?
Digital  |  Opinions

Would you rather be gorgeous than large?

by Chris Reed  |  Aug 21, 2014  |  Comment now
An innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large they ...
Mobile marketing: Concentrate on the story, capitalise on the medium
Digital  |  Opinions

Mobile marketing: Concentrate on the story, capitalise on the medium

by Rohit Dadwal  |  Aug 18, 2014  |  Comment now
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Bethany Mota: YouTube influencing entrepreneur
Digital  |  Opinions

Bethany Mota: YouTube influencing entrepreneur

by Chris Reed  |  Aug 13, 2014  |  Comment now
With 6.5 million subscribers on YouTube, 18-year-old video blogger Bethany Mota is a fashion retail superstar. She has also just created a groundbreaking ...
Brands celebrate Singapore’s 49th birthday
Marketing  |  Opinions

Brands celebrate Singapore’s 49th birthday

by Chris Reed  |  Aug 6, 2014  |  Comment now
I love Singapore’s National Day to celebrate the Republic’s independence. It’s an amazing day where everyone on the island (who hasn’t left to avoid it) ...
Multiculturalism: The unstoppable global trend
Advertising  |  Marketing  |  Opinions

Multiculturalism: The unstoppable global trend

by Mike Fromowitz  |  Jul 30, 2014  |  Comment now
Businesses know that in today’s globalized world, they have to be able to compete in multicultural environments.” —H.E. Mr. Ban Ki-moon, United Nations ...
LinkedIn vs Facebook: Who wins the B2B battle?
Digital  |  Opinions

LinkedIn vs Facebook: Who wins the B2B battle?

by Chris Reed  |  Jul 29, 2014  |  Comment now
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every ...
How to create successful partnerships
Marketing  |  Opinions

How to create successful partnerships

by Blair Currie  |  Jul 28, 2014  |  Comment now
Why are partnerships necessary? Why do many partnerships fail? What can be done to help make partnerships succeed?
'Free' is key to every marketing campaign in Singapore
Digital  |  Opinions

'Free' is key to every marketing campaign in Singapore

by Chris Reed  |  Jul 24, 2014  |  Comment now
Free is the magic word in Singapore for any marketing campaign. If you use it you can promote anything. I love Raffles Place in Singapore’s CBD as it’s ...
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