Blogs

Diesel stretch the brand through partnerships
Digital

Diesel stretch the brand through partnerships

by Chris Reed  |  Apr 21, 2014  |  Comment now
You may think you know the brand Diesel but you may be surprised how far they have stretched their brand through innovative partnerships with much larger ...
Singaporean superbrand "Ah Boys To Men" makes the army sexy
Digital

Singaporean superbrand "Ah Boys To Men" makes the army sexy

by Chris Reed  |  Apr 16, 2014  |  Comment now
When the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with ...
6 examples of branded content created by artists
Advertising

6 examples of branded content created by artists

by Tanya Wilson  |  Apr 15, 2014  |  Comment now
At Kult we have long been commissioning emerging artists from Asia and around the world, some as young as 20, to create content for brands. The brief is ...
A dozen words of wisdom: How marketing people inspire others
Digital

A dozen words of wisdom: How marketing people inspire others

by Chris Reed  |  Apr 8, 2014  |  Comment now
A new book by Matt Parkes looks to shed some light on marketing wisdom. Matt asked thousands of people to give advice in a dozen words and from that came an ...
How marketing must change in the age of the Internet of Things

How marketing must change in the age of the Internet of Things

by Rohit Dadwal  |  Apr 7, 2014  |  Comment now
Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.
Lucille Ball understands planning better than planners
Media

Lucille Ball understands planning better than planners

by Rob Campbell  |  Apr 4, 2014  |  Comment now
What a 1950s TV star can teach today's planners.
AIA Vitality Rewards have healthy aspirations but poor delivery
Digital

AIA Vitality Rewards have healthy aspirations but poor delivery

by Chris Reed  |  Apr 2, 2014  |  Comment now
AIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this ...
‘Ones to watch’: Three young Singapore illustrators
Advertising

‘Ones to watch’: Three young Singapore illustrators

by Tanya Wilson  |  Mar 31, 2014  |  Comment now
Released this week, issue #13 of Kult magazine explores the theme 'Memory' and invites young Singapore illustrators and designers to take fragments of ...
Is StarHub’s sponsorship of the Singapore Lions failing to roar?
Digital

Is StarHub’s sponsorship of the Singapore Lions failing to roar?

by Chris Reed  |  Mar 24, 2014  |  Comment now
Sponsoring a football team is tricky business. Past success does not equal future success. Just ask Chevrolet how they currently feel about spending almost ...
Shocking fashion ads: Too scandalous to be viewed?
Advertising

Shocking fashion ads: Too scandalous to be viewed?

by Mike Fromowitz  |  Mar 21, 2014  |  Comment now
Fashion ad campaigns are sensational, provocative, outrageous and scandalous. Creative? Very. You cannot not notice them. This is all about money, ...
Orient Express runs out of steam as it rebrands as Belmond
Digital

Orient Express runs out of steam as it rebrands as Belmond

by Chris Reed  |  Mar 19, 2014  |  Comment now
Murder on the Belmond Express? Anyone?
Visually ingenious outdoor installations
Advertising

Visually ingenious outdoor installations

by Tanya Wilson  |  Mar 17, 2014  |  Comment now
These days, we are bombarded with advertising messages when we walk down the street, so it makes a refreshing and rare change to come across a sculpture or ...
Digital publishing: Redefining the reading experience
Digital

Digital publishing: Redefining the reading experience

by Tanya Wilson  |  Mar 13, 2014  |  Comment now
A new wave of publishing is using design and technology to elevate the reading experience to a new level, transforming it from something linear and private ...
Festival of Media promises a Festival of Agile Content
Digital

Festival of Media promises a Festival of Agile Content

by Chris Reed  |  Mar 12, 2014  |  Comment now
This year’s Asia Pacific Festival of Media (FOM) being held in Singapore 16-18 March promises a huge array of content about the theme agility. As one of ...
Big Data won't kill the radio star. He'll be more successful.
Digital

Big Data won't kill the radio star. He'll be more successful.

by Blair Currie  |  Mar 9, 2014  |  Comment now
Use Big Data to disrupt the world in your favour.
Linkin Park tag with Shazam to debut new content
Digital

Linkin Park tag with Shazam to debut new content

by Chris Reed  |  Mar 7, 2014  |  Comment now
Rapidly becoming known as the hardest working rock bank in the world, Linkin Park have created a partnership with Shazam to debut their new single “Guilty ...
When product placement goes wrong, not even Jack Ryan can save you
Digital

When product placement goes wrong, not even Jack Ryan can save you

by Chris Reed  |  Mar 5, 2014  |  Comment now
Product placement in films is one of those things that can work extremely well or make your brand look very foolish. There is no shortage of films with ...
LinkedIn company page vs corporate website: Which is more important?
Digital

LinkedIn company page vs corporate website: Which is more important?

by Chris Reed  |  Feb 27, 2014  |  Comment now
There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important: your company’s LinkedIn ...
Content-ed consumers? Brands become publishers
Advertising

Content-ed consumers? Brands become publishers

by Mike Fromowitz  |  Feb 26, 2014  |  Comment now
I don’t know about you, but I'm being swamped by the sheer amount of content prattle I receive every day. Most of it could easily be termed 'landfill'.
Escape from the Internet
Digital

Escape from the Internet

by Blair Currie  |  Feb 25, 2014  |  Comment now
Escaping a growing Internet is both possible and necessary.
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