Blogs

Brands celebrate Singapore’s 49th birthday
Marketing  |  Opinions

Brands celebrate Singapore’s 49th birthday

by Chris Reed  |  Aug 6, 2014  |  Comment now
I love Singapore’s National Day to celebrate the Republic’s independence. It’s an amazing day where everyone on the island (who hasn’t left to avoid it) ...
Multiculturalism: The unstoppable global trend
Advertising  |  Marketing  |  Opinions

Multiculturalism: The unstoppable global trend

by Mike Fromowitz  |  Jul 30, 2014  |  Comment now
Businesses know that in today’s globalized world, they have to be able to compete in multicultural environments.” —H.E. Mr. Ban Ki-moon, United Nations ...
LinkedIn vs Facebook: Who wins the B2B battle?
Digital  |  Opinions

LinkedIn vs Facebook: Who wins the B2B battle?

by Chris Reed  |  Jul 29, 2014  |  Comment now
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every ...
How to create successful partnerships
Marketing  |  Opinions

How to create successful partnerships

by Blair Currie  |  Jul 28, 2014  |  Comment now
Why are partnerships necessary? Why do many partnerships fail? What can be done to help make partnerships succeed?
'Free' is key to every marketing campaign in Singapore
Digital  |  Opinions

'Free' is key to every marketing campaign in Singapore

by Chris Reed  |  Jul 24, 2014  |  Comment now
Free is the magic word in Singapore for any marketing campaign. If you use it you can promote anything. I love Raffles Place in Singapore’s CBD as it’s ...
Making books cool again
Marketing  |  The Work

Making books cool again

by Tanya Wilson  |  Jul 22, 2014  |  Comment now
As young people spend an increasing amount of time online, with the closure of bookshops and so many other distractions, the result is that they are reading ...
The Beatles & Vans singing in a Yellow Submarine
Digital  |  Opinions

The Beatles & Vans singing in a Yellow Submarine

by Chris Reed  |  Jul 21, 2014  |  Comment now
Vans have followed up their Metallica brand partnership with a timely one with iconic band The Beatles. Vans have launched a special Yellow Submarine ...
Will thoughtful Singapore buy into the new transport campaign?
Digital  |  Opinions

Will thoughtful Singapore buy into the new transport campaign?

by Chris Reed  |  Jul 1, 2014  |  Comment now
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire ...
Marketing-claim porn
Media  |  Opinions

Marketing-claim porn

by Rob Campbell  |  Jun 30, 2014  |  Comment now
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
#WorldCup2014: People eating up Suarez real time content
Digital  |  Opinions

#WorldCup2014: People eating up Suarez real time content

by John Kerr  |  Jun 27, 2014  |  Comment now
I was going to write a post about what brands can do to cut through the noise of fans’ newsfeeds and take a deeper look at #WorldCup2014 branded content, ...
What #WorldCup2014 teaches us about social media at events
Opinions

What #WorldCup2014 teaches us about social media at events

by John Kerr  |  Jun 26, 2014  |  Comment now
#WorldCup2014: It's the most social event, ever. What can we learn about the role of social media at events, as well as what strategies can be applied by ...
When will music brands like Linkin Park control both their content and their marketing?
Digital  |  Opinions

When will music brands like Linkin Park control both their content and their ...

by Chris Reed  |  Jun 24, 2014  |  Comment now
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left ...
What’s your ‘Goal’ this World Cup season?
Digital  |  Opinions

What’s your ‘Goal’ this World Cup season?

by Rohit Dadwal  |  Jun 17, 2014  |  Comment now
Mobile drives engagement at the 2014 FIFA World Cup in Brazil
Agencies were respected by their clients...at one time.
Advertising  |  Digital  |  Marketing  |  Opinions

Agencies were respected by their clients...at one time.

by Mike Fromowitz  |  Jun 13, 2014  |  Comment now
The intoxicating days of advertising portrayed in the now famous TV series “Mad Men” is unrecognizable to many of us senior advertising practitioners today. ...
Who has run the best World Cup guerrilla marketing campaign?
Digital  |  Opinions

Who has run the best World Cup guerrilla marketing campaign?

by Chris Reed  |  Jun 11, 2014  |  Comment now
Arguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think ...
Singapore's Sentosa: State Of Fun versus Family State
Digital  |  Opinions

Singapore's Sentosa: State Of Fun versus Family State

by Chris Reed  |  Jun 5, 2014  |  Comment now
Whoever designed the new Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly has never been to Singapore. Just ...
The time is now for mobile video
Digital  |  Opinions

The time is now for mobile video

by Rohit Dadwal  |  Jun 5, 2014  |  Comment now
A powerful tool for storytelling
Tiger’s new “Uncaged” campaign lacks bite
Digital  |  Opinions

Tiger’s new “Uncaged” campaign lacks bite

by Chris Reed  |  May 28, 2014  |  Comment now
Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken ...
Does film marketing make any difference?
Digital  |  Opinions

Does film marketing make any difference?

by Chris Reed  |  May 21, 2014  |  Comment now
It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla ...
Let's not give up on traditional advertising just yet
Advertising  |  Digital  |  Opinions

Let's not give up on traditional advertising just yet

by Mike Fromowitz  |  May 20, 2014  |  Comment now
It no longer makes any sense to talk of ‘digital’ in advertising as a separate medium or discipline. The fact is, most all advertising is now digital in ...
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