Blogs

Will thoughtful Singapore buy into the new transport campaign?
Digital  |  Opinions

Will thoughtful Singapore buy into the new transport campaign?

by Chris Reed  |  Jul 1, 2014  |  Comment now
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire ...
Marketing-claim porn
Media  |  Opinions

Marketing-claim porn

by Rob Campbell  |  Jun 30, 2014  |  Comment now
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
#WorldCup2014: People eating up Suarez real time content
Digital  |  Opinions

#WorldCup2014: People eating up Suarez real time content

by John Kerr  |  Jun 27, 2014  |  Comment now
I was going to write a post about what brands can do to cut through the noise of fans’ newsfeeds and take a deeper look at #WorldCup2014 branded content, ...
What #WorldCup2014 teaches us about social media at events
Opinions

What #WorldCup2014 teaches us about social media at events

by John Kerr  |  Jun 26, 2014  |  Comment now
#WorldCup2014: It's the most social event, ever. What can we learn about the role of social media at events, as well as what strategies can be applied by ...
When will music brands like Linkin Park control both their content and their marketing?
Digital  |  Opinions

When will music brands like Linkin Park control both their content and their ...

by Chris Reed  |  Jun 24, 2014  |  Comment now
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left ...
What’s your ‘Goal’ this World Cup season?
Digital  |  Opinions

What’s your ‘Goal’ this World Cup season?

by Rohit Dadwal  |  Jun 17, 2014  |  Comment now
Mobile drives engagement at the 2014 FIFA World Cup in Brazil
Agencies were respected by their clients...at one time.
Advertising  |  Digital  |  Marketing  |  Opinions

Agencies were respected by their clients...at one time.

by Mike Fromowitz  |  Jun 13, 2014  |  Comment now
The intoxicating days of advertising portrayed in the now famous TV series “Mad Men” is unrecognizable to many of us senior advertising practitioners today. ...
Who has run the best World Cup guerrilla marketing campaign?
Digital  |  Opinions

Who has run the best World Cup guerrilla marketing campaign?

by Chris Reed  |  Jun 11, 2014  |  Comment now
Arguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think ...
Singapore's Sentosa: State Of Fun versus Family State
Digital  |  Opinions

Singapore's Sentosa: State Of Fun versus Family State

by Chris Reed  |  Jun 5, 2014  |  Comment now
Whoever designed the new Sentosa marketing campaign “The State of Fun” certainly has an ironic sense of humour and clearly has never been to Singapore. Just ...
The time is now for mobile video
Digital  |  Opinions

The time is now for mobile video

by Rohit Dadwal  |  Jun 5, 2014  |  Comment now
A powerful tool for storytelling
Tiger’s new “Uncaged” campaign lacks bite
Digital  |  Opinions

Tiger’s new “Uncaged” campaign lacks bite

by Chris Reed  |  May 28, 2014  |  Comment now
Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken ...
Does film marketing make any difference?
Digital  |  Opinions

Does film marketing make any difference?

by Chris Reed  |  May 21, 2014  |  Comment now
It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla ...
Let's not give up on traditional advertising just yet
Advertising  |  Digital  |  Opinions

Let's not give up on traditional advertising just yet

by Mike Fromowitz  |  May 20, 2014  |  Comment now
It no longer makes any sense to talk of ‘digital’ in advertising as a separate medium or discipline. The fact is, most all advertising is now digital in ...
Is it time that Nike came up with new creative?
Digital  |  Opinions

Is it time that Nike came up with new creative?

by Chris Reed  |  May 7, 2014  |  Comment now
Is it me or is every Nike football tournament advert the same? The latest Nike TV advert for the World Cup could easily have been used in 2010 or the Euro’s ...
The party’s not over for luxury brands in China.
Advertising  |  Marketing  |  Opinions

The party’s not over for luxury brands in China.

by Mike Fromowitz  |  May 3, 2014  |  Comment now
The Chinese market is huge and in order to do business there one must have a good understanding of the country’s people, their diverse ethnicities, and trends.
Taylor Swift melts Cornetto’s brand image in Asia
Digital  |  Opinions

Taylor Swift melts Cornetto’s brand image in Asia

by Chris Reed  |  Apr 28, 2014  |  Comment now
Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan’s heart. In a unique exclusive the partnership is ...
Artists visualise story of Nike football
Marketing  |  The Work

Artists visualise story of Nike football

by Tanya Wilson  |  Apr 25, 2014  |  Comment now
‘Hypersense: The Art & Science of Modern Football’ was a multi-media exhibition that highlighted Nike Football innovations over 20 years recently held at ...
Diesel stretch the brand through partnerships
Digital  |  Opinions

Diesel stretch the brand through partnerships

by Chris Reed  |  Apr 21, 2014  |  Comment now
You may think you know the brand Diesel but you may be surprised how far they have stretched their brand through innovative partnerships with much larger ...
Singaporean superbrand "Ah Boys To Men" makes the army sexy
Digital  |  Opinions

Singaporean superbrand "Ah Boys To Men" makes the army sexy

by Chris Reed  |  Apr 16, 2014  |  Comment now
When the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with ...
6 examples of branded content created by artists
Advertising

6 examples of branded content created by artists

by Tanya Wilson  |  Apr 15, 2014  |  Comment now
At Kult we have long been commissioning emerging artists from Asia and around the world, some as young as 20, to create content for brands. The brief is ...
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