Blogs

Have U2 and Apple officially killed the value of music?
Digital  |  Opinions

Have U2 and Apple officially killed the value of music?

by Chris Reed  |  Sep 17, 2014  |  Comment now
Music stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music—then they go and ...
(Digital) Crisis and Issues: It's Time to Certify the 'Experts'
Digital

(Digital) Crisis and Issues: It's Time to Certify the 'Experts'

by John Kerr  |  Sep 17, 2014  |  Comment now
Crisis and customer service issues are the 'new normal' online. Who is advising brands, not just on brand recovery, but also pre-warning them about risky ...
The rise of netizens
Advertising  |  Marketing  |  Opinions

The rise of netizens

by Mike Fromowitz  |  Sep 15, 2014  |  Comment now
“Failure isn’t fatal, but failure to change might be.” —John Wooden, legendary UCLA basketball coach, who won 10 national championships in 12 seasons ...
Do Manchester United have too many sponsors?
Digital  |  Opinions

Do Manchester United have too many sponsors?

by Chris Reed  |  Sep 8, 2014  |  Comment now
Manchester United (MU) recently announced their 40th sponsor/commercial partner. Apart from the MU finance team should anyone else be happy about this? Does ...
Twitter’s Analytics Dashboard: A crash course for brands
Digital  |  Opinions

Twitter’s Analytics Dashboard: A crash course for brands

by John Kerr  |  Sep 2, 2014  |  Comment now
Last week, amongst a slew of announcements from Facebook, Pinterest, and Instagram, Twitter announced it would be opening up its analytics platform to all ...
Would you rather be gorgeous than large?
Digital  |  Opinions

Would you rather be gorgeous than large?

by Chris Reed  |  Aug 21, 2014  |  Comment now
An innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large they ...
Mobile marketing: Concentrate on the story, capitalise on the medium
Digital  |  Opinions

Mobile marketing: Concentrate on the story, capitalise on the medium

by Rohit Dadwal  |  Aug 18, 2014  |  Comment now
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Bethany Mota: YouTube influencing entrepreneur
Digital  |  Opinions

Bethany Mota: YouTube influencing entrepreneur

by Chris Reed  |  Aug 13, 2014  |  Comment now
With 6.5 million subscribers on YouTube, 18-year-old video blogger Bethany Mota is a fashion retail superstar. She has also just created a groundbreaking ...
Brands celebrate Singapore’s 49th birthday
Marketing  |  Opinions

Brands celebrate Singapore’s 49th birthday

by Chris Reed  |  Aug 6, 2014  |  Comment now
I love Singapore’s National Day to celebrate the Republic’s independence. It’s an amazing day where everyone on the island (who hasn’t left to avoid it) ...
Multiculturalism: The unstoppable global trend
Advertising  |  Marketing  |  Opinions

Multiculturalism: The unstoppable global trend

by Mike Fromowitz  |  Jul 30, 2014  |  Comment now
Businesses know that in today’s globalized world, they have to be able to compete in multicultural environments.” —H.E. Mr. Ban Ki-moon, United Nations ...
LinkedIn vs Facebook: Who wins the B2B battle?
Digital  |  Opinions

LinkedIn vs Facebook: Who wins the B2B battle?

by Chris Reed  |  Jul 29, 2014  |  Comment now
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every ...
How to create successful partnerships
Marketing  |  Opinions

How to create successful partnerships

by Blair Currie  |  Jul 28, 2014  |  Comment now
Why are partnerships necessary? Why do many partnerships fail? What can be done to help make partnerships succeed?
'Free' is key to every marketing campaign in Singapore
Digital  |  Opinions

'Free' is key to every marketing campaign in Singapore

by Chris Reed  |  Jul 24, 2014  |  Comment now
Free is the magic word in Singapore for any marketing campaign. If you use it you can promote anything. I love Raffles Place in Singapore’s CBD as it’s ...
Making books cool again
Marketing  |  The Work

Making books cool again

by Tanya Wilson  |  Jul 22, 2014  |  Comment now
As young people spend an increasing amount of time online, with the closure of bookshops and so many other distractions, the result is that they are reading ...
The Beatles & Vans singing in a Yellow Submarine
Digital  |  Opinions

The Beatles & Vans singing in a Yellow Submarine

by Chris Reed  |  Jul 21, 2014  |  Comment now
Vans have followed up their Metallica brand partnership with a timely one with iconic band The Beatles. Vans have launched a special Yellow Submarine ...
Will thoughtful Singapore buy into the new transport campaign?
Digital  |  Opinions

Will thoughtful Singapore buy into the new transport campaign?

by Chris Reed  |  Jul 1, 2014  |  Comment now
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire ...
Marketing-claim porn
Media  |  Opinions

Marketing-claim porn

by Rob Campbell  |  Jun 30, 2014  |  Comment now
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
#WorldCup2014: People eating up Suarez real time content
Digital  |  Opinions

#WorldCup2014: People eating up Suarez real time content

by John Kerr  |  Jun 27, 2014  |  Comment now
I was going to write a post about what brands can do to cut through the noise of fans’ newsfeeds and take a deeper look at #WorldCup2014 branded content, ...
What #WorldCup2014 teaches us about social media at events
Opinions

What #WorldCup2014 teaches us about social media at events

by John Kerr  |  Jun 26, 2014  |  Comment now
#WorldCup2014: It's the most social event, ever. What can we learn about the role of social media at events, as well as what strategies can be applied by ...
When will music brands like Linkin Park control both their content and their marketing?
Digital  |  Opinions

When will music brands like Linkin Park control both their content and their ...

by Chris Reed  |  Jun 24, 2014  |  Comment now
With the launch of the new Linkin Park album “The Hunting Party” and after watching the amazing 30 Seconds to Mars documentary “Artefact” I am left ...
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