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Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness 
Creativity

Spikes Asia 2012 opens for entries, with new categories for branded content, effectiveness

By Staff Reporters, 6 days ago
ASIA-PACIFIC - Spikes Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now accepting entries.
Mars named Cannes Advertiser of the Year 
Advertising

Mars named Cannes Advertiser of the Year

By Daniel Farey-Jones, May 4, 2012
GLOBAL - Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.
Asian Marketing Effectiveness Festival announces winners 
Advertising

Asian Marketing Effectiveness Festival announces winners

By Staff Reporters, Apr 28, 2012
SHANGHAI - The Asian Marketing Effectiveness Festival concluded tonight with a gala awards ceremony that saw Clemenger BBDO / Clemenger Proximity Melbourne win the platinum ...
East vs West, good vs bad: Dissecting 'glocalisation' in branding  
Advertising

East vs West, good vs bad: Dissecting 'glocalisation' in branding

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts ...
If cows can be pink, oceans can be purple: Isobar 
Advertising

If cows can be pink, oceans can be purple: Isobar

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Jean Lin, CEO of Isobar Asia-Pacific, global chief strategy officer of Isobar Global and founder of wwwins Isobar ...
A populist view on effectiveness: For the many, not the few 
Advertising

A populist view on effectiveness: For the many, not the few

By Jenny Chan, Apr 27, 2012
SHANGHAI - A sombre, inspiring discussion on populism and humanitarianism by Aline Santos, senior vice president of Unilever, and Tony Wright, chairman of Lowe + Partners, ...
Ogilvy's 21st-century update of founder's advertising wisdom 
Digital

Ogilvy's 21st-century update of founder's advertising wisdom

By Jenny Chan, Apr 27, 2012
SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative ...
Time to adapt to adaptive marketing: Mindshare 
Digital

Time to adapt to adaptive marketing: Mindshare

By Matthew Miller, Apr 27, 2012
SHANGHAI - With a profusion of user-behaviour data at their disposal and technologies in place to communicate with consumers faster than ever before, marketers and their agency ...
Effectiveness arises from bold strategies: Jury members 
Advertising

Effectiveness arises from bold strategies: Jury members

By Matthew Miller, Apr 27, 2012
SHANGHAI - Four of the jury members who made the tough calls for tonight's Asian Marketing Effectiveness Festival agreed that willingness to take risks, digital elements as a ...
What beauty brands do that turns women on and off 
Marketing

What beauty brands do that turns women on and off

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.
You want a marketing challenge, you got it in China: Adidas 
Marketing

You want a marketing challenge, you got it in China: Adidas

By Jenny Chan, Apr 26, 2012
SHANGHAI - Speaking at the 2012 Asian Marketing Effectiveness Festival with the same intensity of an athlete under highly rigorous training, Colin Currie, managing director of ...
Everything we know is wrong: 'Grumpy' duo takes on industry myths 
Advertising

Everything we know is wrong: 'Grumpy' duo takes on industry myths

By Matthew Miller, Apr 26, 2012
SHANGHAI - Conventional wisdom about television, pre-testing, love of brands, and western models of marketing success came under the rapid-fire but good-natured attack of two ...
The evolution of advertising into participatory acts of social change 
Advertising

The evolution of advertising into participatory acts of social change

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how ...
Tablets not in a silo, but part of overall marketing mix: PHD 
Digital

Tablets not in a silo, but part of overall marketing mix: PHD

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Cheuk Chiang, Asia Pacific CEO of PHD, looked into the branding potential of tablets—what he called the ...
Technology to amplify reach of the world's oldest ad medium: Kinetic 
Advertising

Technology to amplify reach of the world's oldest ad medium: Kinetic

By Jenny Chan, Apr 26, 2012
SHANGHAI - In the opening address of the 2012 Asian Marketing Effectiveness Festival, Chris O'Donnell, Asia-Pacific CEO of Kinetic Worldwide, made some key predictions on how ...
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May, 2012