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WeChat opens its closed ecosystem for brands
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Jan 15, 2018

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

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Are Chinese millennials bored of celebrity brand ambassadors?
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Dec 18, 2017

Are Chinese millennials bored of celebrity brand ...

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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Katy Perry visa denial? A checklist for hiring celebrities in China
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Nov 20, 2017

Katy Perry visa denial? A checklist for hiring ...

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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Weibo has more influence over China’s Gen-Z consumers than WeChat
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Sep 4, 2017

Weibo has more influence over China’s Gen-Z ...

The post-95s generation is also less sensitive about price than previous generations, finds an Accenture study.

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How China’s wealthy online shoppers buy depends on where they live
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Aug 23, 2017

How China’s wealthy online shoppers buy depends on ...

Report from Alibaba's Tmall and CBN Data Center also notes two demographics that are still largely unnoticed by most luxury brands.

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Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese
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Aug 4, 2017

Alibaba unveils 'Luxury Pavilion' courting ...

The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.

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