Premium
O2O in China: West, take note
Premium
Jul 27, 2017

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

Premium
BOOK EXCERPT: When product benefits are externalised, brands are a means to an end
Premium
Jun 28, 2012

BOOK EXCERPT: When product benefits are externalised...

The author of 'What Chinese Want' details how the Chinese worldview influences consumer choices. In the book excerpt below, he explains why cars and luxury goods are growing so quickly despite extremely high out-of-pocket costs.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins