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Light Reaction launches in Hong Kong
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2 hours ago

Light Reaction launches in Hong Kong

Performance advertising company adds Hong Kong to more than 30 markets globally.

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Lenovo the most well-known Chinese brand overseas: BrandZ
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2 days ago

Lenovo the most well-known Chinese brand overseas: ...

Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.

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Formula safety still a prime concern of Chinese mums
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3 days ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

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Wordplay welcome in HK, but poor efforts will be pun-ished
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Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be ...

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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Malaysia startup will place ad screens in ride-hailing cars
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Jan 11, 2017

Malaysia startup will place ad screens in ride-haili...

Advertising platform expects to hit the road in late January with Uber and GrabCar drivers.

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AI emotion detection among next big things in marketing: Zenith
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Jan 6, 2017

AI emotion detection among next big things in ...

A Zenith report tips AI-powered emotion-recognition technology as one of the top trends to watch out for in 2017.

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