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Asian health and beauty brands catching up with F&B: Kantar
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3 days ago

Asian health and beauty brands catching up with ...

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

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Havas acquires India-based health agency Sorento
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4 days ago

Havas acquires India-based health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento.

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'Fake news' stigma can rub off on advertisers: BBC research
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May 24, 2017

'Fake news' stigma can rub off on advertisers: BBC ...

Association with trusted media outlets positively affects consumers' impressions of brands.

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The biggest mistake brands make on Tmall: PwC
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May 18, 2017

The biggest mistake brands make on Tmall: PwC

Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the same on Amazon.

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Nearly 60% of China ad spend will be digital in 2017: GroupM
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May 17, 2017

Nearly 60% of China ad spend will be digital in ...

As the overall pie grows by 7.8 percent, TV spending drops while OOH and content-marketing rise.

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China consumed 11 billion esports video streams in 2016
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May 10, 2017

China consumed 11 billion esports video streams in 2016

The country accounts for 57 percent of the global esports video audience, with North America coming second, according to IHS Markit research.

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