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Don't put all your money in digital to reach affluent Asians: Ipsos
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2 hours ago

Don't put all your money in digital to reach ...

Affluent Asian consumers have yet to fully embrace digital media, according to an Ipsos study.

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A coming of age for KOLs
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1 day ago

A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

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Apple Daily launches in-app, beacon-based targeting
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Nov 17, 2017

Apple Daily launches in-app, beacon-based targeting

The Hong Kong publisher introduces a new product in a challenging media market.

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AI use in marketing is fairly primitive, but not for long
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Nov 16, 2017

AI use in marketing is fairly primitive, but not ...

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

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China's ad-driven video market surpasses in size and scale
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Nov 16, 2017

China's ad-driven video market surpasses in size ...

China's ad-fuelled video market is equal to YouTube and Netflix combined, according to a GroupM report.

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'If we had it all over again, we wouldn't make the acquisition'
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Nov 14, 2017

'If we had it all over again, we wouldn't make the ...

Isentia chief Sean Smith talks about the company's recent struggles, defends moving jobs to Manila and explains why he's optimistic about the refocused company's prospects.

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