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Why Snickers decked out a China Eastern Airlines plane
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4 days ago

Why Snickers decked out a China Eastern Airlines plane

Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.

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GSK's digital strategies for reaching new buyers in China
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Feb 13, 2018

GSK's digital strategies for reaching new buyers in ...

From suggesting Sensodyne for foods featured in TV shows to mining Alibaba data, GSK's Cindy Lau explains the pharma group's digital strategy and O2O marketing tactics.

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Challengers take aim at Taobao and WeChat, with more live-streaming
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Feb 8, 2018

Challengers take aim at Taobao and WeChat, with ...

Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.

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What if China closes the VPN window in its 'great firewall'?
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Feb 7, 2018

What if China closes the VPN window in its 'great ...

Amid reports that China is ready to block non-approved VPN (virtual private network) services, how will the industry be impacted?

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Olay tells women in Thailand age is just a number
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Feb 1, 2018

Olay tells women in Thailand age is just a number

Olay rolls out 'Fearless at any age' campaign for Thailand, which will be followed by other markets in the region.

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APAC again dwarfs the rest in internet and mobile usage
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Jan 31, 2018

APAC again dwarfs the rest in internet and mobile usage

The latest report from Hootsuite and We Are Social shows the still increasing uptake of internet and social media in the region.

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