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The fast machine-learners in China
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Nov 18, 2016

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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Marketers in China to face new legal readings of consumer data
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Nov 18, 2016

Marketers in China to face new legal readings of ...

CHINA INNOVATION 2016: With the fast pace of technology and business models in China, we can expect novel legal questions to be asked of marketers in future.

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Procurement’s role: aligned or sidelined?
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Aug 10, 2016

Procurement’s role: aligned or sidelined?

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

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Growing pains in SEA’s ecommerce market
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Jun 21, 2016

Growing pains in SEA’s ecommerce market

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

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Digital China Report: New digital role-playing
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Apr 19, 2016

Digital China Report: New digital role-playing

Waves of digital disruption have flattened the old structure of the advertising industry, eliminating some roles and skillsets, and making way for new ones in demand.

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The Open Generation goes to the mall
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Mar 16, 2016

The Open Generation goes to the mall

Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter

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