Paul Soon
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Apr 20, 2016
Value versus message: Why brands have data backwards
As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.
Nov 1, 2012
DIGITAL DOWNLOADED: Breaking the marketing barrier
As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.
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