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Why Instagram is about inspiration, not influencers
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Jan 16, 2018

Why Instagram is about inspiration, not influencers

Brands in Japan are falling over themselves to be ‘Instagenic’, but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA’s Omri Reis.

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How an 80-year-old life-hack book became Japan’s biggest bestseller
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Dec 19, 2017

How an 80-year-old life-hack book became Japan’s ...

The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
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Feb 2, 2017

Today’s Tokyo is no 'Ghost in the Shell' techno-dyst...

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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Fintech seeks to curb Japan’s deadly corporate culture
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Nov 24, 2016

Fintech seeks to curb Japan’s deadly corporate culture

The country's problem with overtime is well entrenched, but perhaps technology can create incentives to help restore work-life balance.

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Will Spotify's arrival change music tastes in Japan?
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Oct 6, 2016

Will Spotify's arrival change music tastes in Japan?

So how will Spotify connect communities, genres and artists in Japan? Omri Reis of Flamingo describes the cultural stage.

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Best of both worlds: Marketing the virtual in 'real' Japan
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Jul 28, 2016

Best of both worlds: Marketing the virtual in ...

Flamingo Tokyo's Omri Reis opines on Japan, identity and reality, be it real, virtual, or augmented.

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