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From AI to Z-scores: What marketers should know about artificial intelligence
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Sep 7, 2017

From AI to Z-scores: What marketers should know ...

The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.

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Poor political predictions deliver analytics lessons for marketers
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Apr 18, 2017

Poor political predictions deliver analytics ...

Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.

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