Mike Fromowitz

Mike Fromowitz is partner and chief creative officer of Ethnicity Multicultural Marketing + Advertising Inc., a multicultural agency that is redefining how brands engage with today’s multicultural consumers.

Send feedback to Mike Fromowitz.
Premium
Our risky obsession with digital
Premium
Mar 13, 2017

Our risky obsession with digital

I'm a big fan of digital marketing. But I fear we're losing the art form that is strategy coupled with creativity.

Premium
Hall of shame: More multicultural brand blunders
Premium
Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

Premium
The sad state of advertising agency morale
Premium
Jan 3, 2017

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

Premium
Euphemania: The art of not saying what you mean
Premium
Oct 17, 2016

Euphemania: The art of not saying what you mean

Euphemisms are endemic—in product descriptions, job descriptions and industry jargon. Mike Fromowitz makes an argument for simplicity and clarity.

Premium
RIP Michael Ball: They don’t make 'em like they used to
Premium
Sep 27, 2016

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

Premium
Sleeping giants awake: Consultancies loom large in agency space
Premium
Aug 12, 2016

Sleeping giants awake: Consultancies loom large in ...

It’s never been harder to be an ad agency, writes Mike Fromowitz. But could the presence of giant consultancies in the creative game actually be a good thing?

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins