Marcel Fenez
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Dig deeper for new revenue streams
As space-based advertising gives way to other forms, media owners must invest in their understanding of the entire ecosystem.
Shaping tomorrow's operating model
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, on shaping the operating model of the media business for the future.
The root cause of pain for media companies
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, on the root cause of the problems facing the media industry today.
Recession lessons learned for the media industry
Marcel Fenez, global leader for entertainment and media at Pricewaterhouse Coopers, wonders if its appropriate to declare the industry out of recession.
The role of the auditors
The 2009 Agency of the Year Awards represents the seventh year of PricewaterhouseCooper's involvement with this prestigious and important event.
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