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Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
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Jul 13, 2017

Haagen-Dazs taps Pharrell Williams and millennials ...

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".

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Dove's body-shaped bottles backfire
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May 10, 2017

Dove's body-shaped bottles backfire

The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.

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Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs
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May 4, 2017

Why Coke, Citi, Mars and J. Crew are placing bets ...

An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.

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