Kabeer Chaudhary

Let's make potato trading great again!
May 8, 2019
Kabeer Chaudhary

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

The last-click conundrum
Apr 24, 2017
Kabeer Chaudhary

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

2 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

3 Deloitte's Dorothy Peng on why she left adland for consultancy work

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

6 Move and win roundup: Week of April 8, 2024

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Forbes ‘mistakenly’ ran MFA site for years

9 Forbes ‘mistakenly’ ran MFA site for years

Dyson China ends partnership with Mindshare, hands media duties to Publicis

10 Dyson China ends partnership with Mindshare, hands media duties to Publicis