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Joox: We don't believe in conversion through audio ads
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Feb 21, 2017

Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.

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Amid ad-revenue shortfall, Twitter points to ballooning Asia user numbers
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Feb 17, 2017

Amid ad-revenue shortfall, Twitter points to ...

Twitter's Aliza Knox puts focus on the platform's engagement rates and cost per engagement.

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Unilever levels up its startup game with collaborative space
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Feb 14, 2017

Unilever levels up its startup game with collaborati...

22,000 square-foot 'Level3' workspace in Singapore HQ provides proximity to Unilever brands and Foundry programs.

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Starbucks China enables social gifting via WeChat to brew up sales
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Feb 13, 2017

Starbucks China enables social gifting via WeChat ...

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

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Exclusive: Cheil wins China Unicom account in 11-way pitch
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Feb 10, 2017

Exclusive: Cheil wins China Unicom account in ...

JWT Beijing was the incumbent agency from 2013 to 2016.

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DDB China's Richard Tan gives way to Danny Mok
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Feb 8, 2017

DDB China's Richard Tan gives way to Danny Mok

Mok is still on gardening leave from his Leo Burnett role for another 10 days, and took time to look ahead to his new gig at DDB.

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