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New Amnet HK GM touts 'people-based marketing'
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Oct 17, 2017

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

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How GSK used Alibaba data to reach a new nasal-spray buyer
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Oct 16, 2017

How GSK used Alibaba data to reach a new nasal-spray...

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.

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Robin8 acquires HK-based influencer platform Launchpilots
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Oct 9, 2017

Robin8 acquires HK-based influencer platform ...

Launchpilots will add its 25,000 millennial influencers on Facebook, Instagram, Weibo and Wechat into Robin8's search engine and marketplace.

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YouTube: Creators and brands wrestle for control of content
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Oct 9, 2017

YouTube: Creators and brands wrestle for control of ...

Campaign caught up with YouTube's marketing director at its first FanFest for Greater China, held in Hong Kong last month.

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Best places to work: Elephant Parade Beijing
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Oct 9, 2017

Best places to work: Elephant Parade Beijing

There are no elephants in this office, but the spirit of the world's largest terrestrial mammal is shown in the spacious curvature of the bamboo-heavy design.

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Teaching clueless chatbots the art of conversation
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Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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