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AdMaster, Miaozhen sign with Tencent to fight ad fraud
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3 days ago

AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

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Edible insects are crawling to a plate near you, but don't cringe
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Apr 24, 2017

Edible insects are crawling to a plate near you, ...

SECTOR STUDY: Shock value aside, there may be more marketing mileage in the bug-food market than you might think.

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WPP China CEO Bessie Lee resigns
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Apr 20, 2017

WPP China CEO Bessie Lee resigns

Lee will dedicate all her time to her startup venture, as GroupM's Patrick Xu assumes her duties in a dual role

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Leo Digital Network confirms leaders of creative shop Match
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Apr 13, 2017

Leo Digital Network confirms leaders of creative ...

Four additional partners have been revealed following last week's hiring of longtime McCann China chairman Tomaz Mok.

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United has 'destroyed' its brand among furious Chinese
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Apr 12, 2017

United has 'destroyed' its brand among furious Chinese

China consumers are unlikely to forget the manhandling incident anytime soon.

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Who are the final 50 in our China Digital A-List 2017?
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Apr 10, 2017

Who are the final 50 in our China Digital A-List 2017?

This year's annual tribute to China’s digital leaders includes 11 'enablers', 12 'dreamers' and 27 'doers'.

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