Isabella Barbato

May 3, 2017

Discovery: The golden era of marketing

Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.

Aug 2, 2016

How Netflix has changed content marketing

Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.

May 4, 2016

Leveraging content to move audiences down the funnel

It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.