David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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'Premium Friday' off to an uncertain start in Japan
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9 hours ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

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Take the road less travelled to be noticed at the Olympics: Unruly
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1 day ago

Take the road less travelled to be noticed at the ...

Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.

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Flying puppy takes regional branding to new heights
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2 days ago

Flying puppy takes regional branding to new heights

The Japanese town of Oji is showcasing its charms with the help of a drone dog.

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Why APA's anti-Semitism is no big deal in Japan
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Feb 17, 2017

Why APA's anti-Semitism is no big deal in Japan

The president of the hotel and real estate company has a knack for upsetting Chinese and Jewish people. But it's unlikely to do the brand much damage at home.

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Panasonic aims to lighten the pull of its legacy
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Feb 17, 2017

Panasonic aims to lighten the pull of its legacy

The 99-year-old company is working to implement a culture of open innovation. It’s no easy feat, but is an important step to re-energising the brand.

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Dentsu and ADK: Slim 2016 profits, caution for 2017
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Feb 15, 2017

Dentsu and ADK: Slim 2016 profits, caution for 2017

Dentsu avoids direct reference to last year's crises, while both companies sound cautious notes regarding 2017 performance.

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