David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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How Japanese advertising can become a better place to work
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3 days ago

How Japanese advertising can become a better place ...

We assembled a group of free thinkers from across advertising and asked them to share their views on a topic that has loomed over the industry since October.

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HubSpot's GM for Japan resigns
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Jan 11, 2017

HubSpot's GM for Japan resigns

An early departure suggests the inbound marketing specialist is off to a shaky start.

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McLaren finds a connection with sumo's lightest star
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Jan 9, 2017

McLaren finds a connection with sumo's lightest star

The British company has become the first international car brand to align with an athlete in Japan's national sport.

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Deceased cat still one of Japan's most popular brand endorsers
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Jan 6, 2017

Deceased cat still one of Japan's most popular ...

Fondly remembered 10 years after its 'appointment', a now departed 'stationmaster' cat shows that Japan's train stations are a blank canvas.

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Blippar scales back Japan office after business model change
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Jan 5, 2017

Blippar scales back Japan office after business ...

The augmented reality (AR) platform's move to a licence model means local offices are no longer a necessity.

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A look back at one of Dentsu’s most difficult years
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Dec 30, 2016

A look back at one of Dentsu’s most difficult years

As 2016 draws to a close, Dentsu’s overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down in January. Here's a concise account of the events that led to this point.

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