David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Neuro data central to production company’s VR venture
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8 hours ago

Neuro data central to production company’s VR venture

AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.

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Agencies commit to raise gender equality
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1 day ago

Agencies commit to raise gender equality

Campaign's Mandate for Change is a step to improving an industry that is still far behind in terms of equal opportunities.

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Dentsu Media employee commits suicide in Indonesia
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1 day ago

Dentsu Media employee commits suicide in Indonesia

The deceased was a long-term resident and managed JKT48, a local pop group.

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Japan’s data gap feeds the gender gap
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4 days ago

Japan’s data gap feeds the gender gap

One creative director in Tokyo is frustrated by a reluctance to speak out, but believes numbers can help shock the industry into action.

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Can agencies really produce meaningful product design?
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Mar 17, 2017

Can agencies really produce meaningful product design?

Agencies and other industry vendors in Japan are stepping up efforts to develop their own consumer-oriented products. What’s driving it?

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Uniqlo unveils steps to becoming a
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Mar 17, 2017

Uniqlo unveils steps to becoming a "fully global ...

The Japanese clothing giant plans to work with its consumers for better product development.

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