Babar Khan Javed

Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He has been working in the advertising and media industry across Asia for the past eight years, from Malaysia to the United Arab Emirates. A brand journalist, Babar has both agency and journalism experience, specializing in planning, creating and optimizing compelling content in senior roles for digital agencies such as Centric DXB and iProspect. Past media experience includes working at platforms in Karachi like the Express Tribune and Ephlux Insights. His editorial interests range from brand strategy to digital storytelling to new technology tools for marketers. In 2016, Babar graduated from the Asia Campus of Google Digital Academy, with a masters certificate in digital strategy.

Send feedback to Babar Khan Javed.
Premium
Slow mobile pages will hurt your ranking: Google
Premium
1 day ago

Slow mobile pages will hurt your ranking: Google

Advertisers have until July to get their mobile pages up to speed.

Premium
Google updates PageSpeed Insights for real-time measurement
Premium
1 day ago

Google updates PageSpeed Insights for real-time ...

An update on Google's PageSpeed Insights now allows users to view real-time performance and speed stats of their websites.

Premium
Google may place higher value on repeat reviews near point-of-sale
Premium
2 days ago

Google may place higher value on repeat reviews ...

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

Premium
YouTube updates monetization eligibility criteria
Premium
2 days ago

YouTube updates monetization eligibility criteria

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

Premium
Loyalty-program emails are actively ignored: Return Path
Premium
3 days ago

Loyalty-program emails are actively ignored: Return ...

A report by Return Path provides benchmarks for the 10 most common types of marketing messages.

Premium
Facebook fallout: Higher prices, more emphasis on creative
Premium
4 days ago

Facebook fallout: Higher prices, more emphasis on ...

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins