Arthur Policarpio

Sep 24, 2018

Storytelling in six seconds or less

Simple tips for winning with content snacking in the mobile era

Aug 21, 2018

The 7 mobile marketing moments

With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.

Jan 19, 2018

Facebook's big newsfeed rethink: 5 key lessons for ...

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

Jul 6, 2016

Four commandments for mobile campaigns

Mobile juror Arthur Policarpio talks about the lessons for mobile marketing that he picked up in the jury room.