Arshan Saha

Vice-president, Xaxis SEA

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Programmatic in Southeast Asia: Back to the future
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May 3, 2016

Programmatic in Southeast Asia: Back to the future

Programmatic is still in its nascent phase in Southeast Asia, but there is far more happening than first meets the eye, and marketers need to get up to speed now or risk being left far behind, writes Arshan Saha

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