Amy Lavalette

Oct 20, 2014

Content cases: Holding the attention of the Asian ...

Amy Lavalette of Evidently Asia offers five recent examples of brands using creative content to capture and hold attention.

Sep 12, 2014

Storytelling done right

With content marketing so hot, it seems most brands are claiming to be 'storytellers'. Here are some examples of brands that actually used storytelling to create authentic and effective marketing.

Jul 4, 2014

Engaging content is not only for holidays

Brands should create engaging content year round, rather than getting lost in the cacophony around holidays and festivals.