TBWA Korea has been handling the account for the past three years.
According to Zespri’s annual report of 2008-09, South Korea has generated the second-highest sales revenue in Asia apart from Japan. DDB also suggested that Korea has the second-biggest market for Zespri Gold and eighth-largest for Zespri Green product line.
Yesterday, Henkel Home Care Korea announced it had appointed OMK Korea, the media arm of DDB Group Korea, as the agency-of-record to handle media planning and buying for all consumer products.