Sophie Chen
May 10, 2013

YouTube paid channels: Media experts assess the impact for Asia-Pacific

SINGAPORE – Confirming one of the worst-kept secrets in recent memory, YouTube has officially announced the launch of paid channels, a move sure to impact agencies, brands and TV providers alike as it reverberates through the video ecosystem.

YouTube has actually only launched a pilot programme, which has already attracted 30 partners, including Cars.TV, BIGSTAR Movies and National Geographic Kids. The paid channels carry subscription fees starting at US$0.99 per month. The channels all offer a 14-day free trial and discounted yearly rates. Partners can chose whether to also employ advertising in their paid channels.

A YouTube spokesperson told Campaign Asia-Pacific that these paid channels are the latest to...

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