The 53- year-old Englishman will relocate to New York, and will be succeeded by Tim Isaac, the vice-chairman of Ogilvy & Mather Asia-Pacific. Paul Heath, currently regional president of Ogilvy & Mather Advertising, fills a new role as chief executive of Ogilvy & Mather Asia-Pacific. These changes will be effective as of January 2009.
WPP CEO Sir Martin Sorrell said in a statement: "Miles brings to the role of CEO a deep understanding, not only of European and Asian markets, but also of the role that new technologies - and integrated thinking - bring to our business."
Lazarus, who will remain as chairman of Ogilvy Group, added: "I love Miles Young. I have worked in partnership with him for years. He has a simple mandate... to do for Ogilvy Worldwide what he has managed to do so brilliantly for Ogilvy Asia.
Young's promotion comes after 13 years of running Ogilvy Asia, which - with the exception of Dentsu - is the region's largest advertising agency group.
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