Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies.
It uses data from audience interactions across paid, owned and earned digital media to optimise media investment across digital channels.
MIG is already up and running in the USA, Europe and Latin America, but this is its first foray in Asia.
James Welch has been appointed as MIG’s regional...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events