Staff Reporters
Sep 10, 2013

World Economic Forum selects Ogilvy Public Relations for seventh year

CHINA - Following a competitive bid, the World Economic Forum (the Forum) has chosen Ogilvy Public Relations (Ogilvy PR), Beijing as its official PR partner for this year’s Annual Meeting of the New Champions, widely known as the Summer Davos, which begins tomorrow in Dalian, China.

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The Summer Davos will run from 11-13 September 2013, marking its seventh year in China.

One of the foremost global business gatherings in Asia, the Summer Davos will bring together more than 1,600 leaders from government, corporations, academia, media and civil society to discuss the issues surrounding this year’s event theme, “Meeting the Innovation Imperative.”

Through seven years of partnership, Ogilvy PR has formed a team that provides the Forum with on-site Chinese and international media relations support.

In addition, the team will also focus on developing a social-media strategy for Chinese platforms including Sina Weibo, Tencent Weibo and WeChat.

“As the economic power of China’s middle class rises and their needs diversify, China’s potential for innovation will dominate the economic conversation as the country makes strides towards developing a number of innovative products and services,” said Scott Kronick, president of Ogilvy PR, North Asia.

Ogilvy PR was also the Official PR Partner for two of the Forum’s other Asian meetings, which took place in Myanmar in June 2013 and in India in November 2012.

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