Jenny Chan 陳詠欣
Sep 24, 2014

Wildfire rebrands to ActSocial, shifts focus to 'influencer CRM'

SHANGHAI - Wildfire (星星火), a China-based social marketing company often confused with Wildfire Interactive (a division of Google), will now be trading under a new name, ActSocial.

Founded in 2008, Wildfire offers word-of-mouth marketing to brands in China and Asia-Pacific for key customers including Starbucks, DSM, Nestlé, Lincoln, Unilever and Tesco.

With the breakneck growth of social media in the last six years, plus increasing demand for real-time intelligence and effective branded content, Wildfire developed its ActSocial product as a social software platform.

The platform provides free and paid versions with four modules for research...

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