Jenny Chan 陳詠欣
Jan 10, 2017

Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs

Yeo, ECD since 2014, has returned to Singapore.

Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs

Ian Toombs has joined Wieden+Kennedy Shanghai as executive creative director, replacing Yang Yeo, who returned to his home country of Singapore in December.

Toombs began his career in New York City working for design shops including Pentagram, Interbrand and Wolff Olins. He joined Anomaly as art director in 2006, later becoming ECD and head of design of its New York office. During his career at Anomaly he helped grow the creative department from five to over 50 creatives, ultimately doubling the company in size.

He left Anomaly in 2014 on a two-year sabbatical before relocating to Shanghai to join W+K, now working alongside managing director Bryan Tilson.

Clients he worked with in the US included Converse, Diesel, Budweiser, Captain Morgan, Google, Renaissance Hotels, Jawbone and P&G.

“I’m adventurous by nature, so the opportunity to lead the office of such a great creative agency in one of Asia’s most dynamic cities is a dream job for me," Toombs said. "I’m looking forward to fully immersing myself in China’s vibrant and unique landscape of creativity and culture."

Yeo's next move is unknown at this time.

Source:
Campaign China

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy's new Indonesia CEO aims to nurture local talent
Premium
2 days ago

Ogilvy's new Indonesia CEO aims to nurture local talent

Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.

Premium
Black cats are not unlucky, and this campaign proves it
Premium
2 days ago

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

Premium
Restrictions on bar entry at Cannes could 'kill energy'
Premium
2 days ago

Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Premium
3 key takeaways from the ASEAN Creative Cities forum
Premium
2 days ago

3 key takeaways from the ASEAN Creative Cities forum

Conference addresses the required steps to build a creative economy.