Darren J Kerr
Dec 13, 2017

Why stories are at the heart of live experience

Forget gimmicks and technology fads, what consumers want is to be told a good story.

The live event landscape is awash with a technology tsunami, while the convergence of digital and face-to- face is becoming ever-more impactful. Brands are valued not solely by sales, but by likes’ and the squatting rights of consumers’ front of mind.

Forget gimmicks and technology fads. What consumers and audiences wantwhat they’ve always wantedis to be told a good story. People connect with people and storytelling blesses brands with humanity.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on... the Olympics
Premium
4 hours ago

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

Premium
Nectar Creative expands
Premium
4 hours ago

Nectar Creative expands

Australian event agency opens New Zealand division to drive change.

Premium
Google may place higher value on repeat reviews near point-of-sale
Premium
5 hours ago

Google may place higher value on repeat reviews ...

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

Premium
Blippar partners with Magnum for Singapore AR campaign
Premium
5 hours ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.