Olivia Parker
Aug 10, 2017

Why Levi's new ad has sparked an outcry in Australia

The ad, created by Monster Children Creative, is being condemned as grossly mis-representative of the national music scene.

Nine of the 12 men featured in Levi Strauss's new ad

Levi Strauss Australia and New Zealand is attracting serious heat from social media users incensed by its latest men's ad. Live In Music’, created with relatively new agency partners Monster Children Creative, went live last week and features videos of 12 men involved in the music industry doing what they do dressed in denim.

The sticking points All 12 are white, for one thing but it's this accompanying tagline claiming these guys invented...

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