Byravee Iyer
Oct 7, 2013

What women want varies across Southeast Asia: Hakuhodo study

SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.

The survey covers lifestyles, values, purchase attitudes and brand perceptions in many categories

Across five of the six cities in Southeast Asia including Jakarta, Metro Manila, Ho Chi Minh City, Bangkok, Kuala Lumpur and Singapore, consumers tend to compare prices before buying and make planned purchases. Ho Chi Minh City was the only exception, where women claimed to be knowledgeable about products and believed that high quality means high price. Items like shopping wisely and planned purchases received relatively low scores.

What’s more, Ho Chi Minh City was...

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