Faaez Samadi
Sep 19, 2016

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

More often than not, it’s a wrench to say no’. Some level of guilt is associated with this ubiquitous word when used in response to a request. The recipient is turned down, rejected, spurned, and perhaps you feel bad. 

In the media, marketing and communications industry, things are asked of you all the time, and it can be even more awkward when saying no is kissing goodbye to a healthy profit. 

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