Byravee Iyer
Apr 10, 2014

What makes Asia unsure about digital marketing?

ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.

The study found Australia to be the region’s most digitally confident market, followed by Singapore and Hong Kong. Around half the respondents said they felt “OK” when it came to digital, but needed guidance. More than a third cited a lack of understanding among marketers as the biggest barrier to achieving digital excellencehigher than their counterparts in other regions. Asian respondents expressed higher levels of confidence in mobile and display. Conversely, APAC marketers were least confident in...

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