SINGAPORE - PR agency W Asia has expanded its lifestyle division by winning two new fitness clients: Vision Body, which makes a body toning "Power suit", and FaMA, a family-focused martial arts and fitness centre.
The wins, following competitive pitches, will see W Asia roll out launch campaigns in Singapore and connect the brands with their target audiences through partnerships.
Vision Body claims to offer a "revolutionary" wireless muscle-stimulation training system, that features an intelligent body toning ‘Power Suit’ designed to shape and tone the body quickly and effectively.
FaMA is a fitness centre with a commitment to making martial arts fun and accessible for all ages.
W Asia’s client list also includes Bawah Private Island, global dating app Happn, Foodpanda, Quandoo, Paper Lantern and AppNexus.
Annabel Fox, managing director of W Asia, said: “It’s great to be working with two really unique brands as we build our lifestyle portfolio. Moving into the fitness arena gives us the opportunity to develop our credentials in the health and beauty industry."