Faaez Samadi
Apr 4, 2017

VML Singapore wins double museum mandate

Agency responsible for digital transformation of Singapore’s Asian Civilisations Museum and Peranakan Museum.

Singapore's Peranakan Museum (Choo Yu Shing/Flickr)
Singapore's Peranakan Museum (Choo Yu Shing/Flickr)

VML Singapore today announced its appointment by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms.

The agency is in charge of overhauling the museums’ platform strategies, which includes designing new approaches to the consumer journey, user experience, and their front-end websites. Xtremax will redesign the back-end. 

The museums are seeking to boost their digital presence and grow their brands beyond their two historic venues to develop understanding of Singapore’s heritage.

“It is an absolute honour to be appointed as ACM and Peranakan Museum’s digital partner,” said Tripti Lochan, CEO of VML Southeast Asia and India.

“We are excited to be able to make an impact in line with the Board’s mission, and to bring a new level of awareness, and efficiency to both museums.”

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