Benjamin Li
Nov 30, 2010

VIDEO: DraftFCB global CEO, APAC president on regional management changes

ASIA-PACIFIC - Laurence Boschetto, global CEO of DraftFCB, and the newly appointed president for Asia-Pacific Mark Pacchini share the reasons behind the network's recent regional management changes and upcoming plans in the region.

Mark Pacchini, new president of DraftFCB Asia-Pacific

According to Boschetto, the main reason behind the management changes is coming into the second phase of the merger between Draft and FCB in 2006.

He added that the first four years is about assimilating the organisation, developing goals for the market and implementing the merged organisation's principles and philosophies on a global level.

Over the four years, a number of people have...

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