Benjamin Li
Nov 30, 2010

VIDEO: DraftFCB global CEO, APAC president on regional management changes

ASIA-PACIFIC - Laurence Boschetto, global CEO of DraftFCB, and the newly appointed president for Asia-Pacific Mark Pacchini share the reasons behind the network's recent regional management changes and upcoming plans in the region.

campaign-asia/content/mark_pacchini_hires.jpg
Mark Pacchini, new president of DraftFCB Asia-Pacific

According to Boschetto, the main reason behind the management changes is coming into the second phase of the merger between Draft and FCB in 2006.

He added that the first four years is about assimilating the organisation, developing goals for the market and implementing the merged organisation's principles and philosophies on a global level.

"Over the four years, a number of people have risen to the occasion and done an amazing job. We were looking at the organisation across 96 offices, and identified 10 offices as the most important with China being one of them," he said.

Previously, Pacchini was the network's president for Greater China. "What we really want to do is to establish China as a hub," said Boschetto. He added that naturally Pacchini stood out as the best candidate to run the region. 

Going forward, the DraftFCB leaders said that in addition to bringing in new people and a number of new partnerships, there are also a number of acquisitions they are looking at.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
CASE STUDY: Getting milk into the Filipino adult diet
Premium
16 hours ago

CASE STUDY: Getting milk into the Filipino adult diet

Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.

Premium
Twitter reports less demand from advertisers
Premium
17 hours ago

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

Premium
How brands helped kill the app
Premium
17 hours ago

How brands helped kill the app

Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

Premium
Adobe expands digital experience-building capabilities
Premium
18 hours ago

Adobe expands digital experience-building capabilities

Showcase of tools taking place at annual conference event in Singapore