Jenny Chan 陳詠欣
Sep 14, 2017

Video adspend to overtake TV in China by 2021: eMarketer

Video is the fastest growing ad format within digital in China.

According to eMarketer’s latest forecast, overall digital adspend in China will reach $50.31 billionof which 72 percent will go to mobile channels. Video is the fastest growing ad format within digital, and by 2021 eMarketer expects it will overtake spending on traditional TV, accounting for 13.4 percent of all media ad expenditure.

“Advertising on video is growing at a faster rate than overall display ads, and strong content...

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