Adam Ferrier
Mar 31, 2015

Unobvious Observations: Source amnesia

'Source amnesia’ is a relatively recent, and increasingly worrying phenomenon that’s spreading across the world, but is a particularly curious worry for adland.

Adam Ferrier

Source amnesia is the increasing tendency to remember the fact, but forget the source. Like most modern-day malaise the culprit, so they’ say, is Google.

You see, if we put a lot of effort into finding out whether something is true, and cross-reference our knowledge with other pieces of information, we are more likely to remember not only the fact, but the varsity of said fact, and where and how and why we came to...

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